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Tummy Control Shorts for Women

Maybe

Products sell for $22.98 on average, inside the sweet spot. But returns run at 10.7% of orders, so Tummy Control Shorts for Women is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$57K/yr148K searches / yr
90-day growth
+40.0%search demand this quarter
Competition
25%top-5 click share · 24 brands · 52 sellers

Flapen Score

Tummy Control Shorts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tummy Control Shorts for Women is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tummy Control Shorts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Tummy Control Shorts for Women 148K times last year and spent an estimated $57K. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+40.0%
Conversion, latest week
1.7%
Market size, estimated
$57Ka year
Peak month
July2.0× the quietest month
Top search term
shapermint shorts27K searches a year

02 · Price

A sale here is worth $22.98.

Listings sell for $22.98 on average, from $7.02 to $83.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.98 that is $0 to $2K a year per listing.

Average price
$22.98inside the $15 to $100 sweet spot
Price range
$7.02–$83.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #189 within Lingerie. It carries 13,061 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#189in Lingerie
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
13,061per listing
Listings tracked
90

04 · Newcomers

Amazon counts 23 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
23Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tummy Control Shorts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

52

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

25%

Top 20: 52%

Open market

21%

  • SHAPERMINT36%
  • SPANX16%
  • Werena10%
  • BESTENA8%
  • ForeverShaper7%
  • Reamphy2%

Demand

Tummy Control Shorts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Tummy Control Shorts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shapermint shorts27K/yr
  • spanx shapewear for women shorty11K/yr
  • black shapewear shorts18K/yr
  • smoothing shorts for under dresses10K/yr
  • shorts for under dresses women tummy control6K/yr
  • shapermint shapewear shorts6K/yr
  • shapermint shorts tummy control6K/yr
  • spank shorts6K/yr
  • spanks shorts6K/yr
  • smoothing shorts6K/yr

Reviews and returns

What reviews say buyers love and hate about Tummy Control Shorts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.91

Run big

Really short shorts

Size down

Shape/Style6%+0.33

This shape swear is not good

definitely does not shape

By itself its not flattering

Compression5%−0.09

Needs more compression

lacking the compression I was hoping for

No Compression

Waist Fit4%−0.10

the waist will not stay put

Its tight around the waist

To small the waist was rolling down

Quality-Overall4%+0.12

Low quality

cheap and it shows

Cheap looking

Love

Size-Overall22%+0.91

not too tight

fits snug

Amazing Fit

Comfort-Overall21%+2.31

comfortable to wear

It is comfortable

was comfortable the whole time

Soft Feel8%

Awesome softness

Buttery soft

Nice and smooth

Quality-Overall8%+0.12

Excellent product

Amazing product, slimming and prefect

It's very well made

Shape/Style8%+0.33

Its very figure flattering

how flattering they are

Great shaper

Return

10.7% Return rate 79% Fixable by listing

Size-Overall49%▇█████

Run big

Really short shorts

Size down

Waist Fit9%█▇▇▇▇▇

the waist will not stay put

Its tight around the waist

To small the waist was rolling down

Length6%▇█▇█▇▇
Thigh Fit4%█▇▆▆▆▆

keeps rolling up my thigh

The thighs kept rolling up

could not get it over my thighs

Advertised Vs Actual Product4%██████

FAQ

Common Tummy Control Shorts for Women questions

Answered from the same tracked data.