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Tumi Toiletry Bag

Fail

The top 5 brands take 100% of clicks, so Tumi Toiletry Bag is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$138K/yr25K searches / yr
90-day growth
+31.0%search demand this quarter
Competition
66%top-5 click share · 3 brands · 14 sellers

Flapen Score

Tumi Toiletry Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tumi Toiletry Bag is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tumi Toiletry Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Tumi Toiletry Bag 25K times last year and spent an estimated $138K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+31.0%
Conversion, latest week
2.7%
Market size, estimated
$138Ka year
Peak month
December2.7× the quietest month
Top search term
tumi toiletry bag16K searches a year

02 · Price

A sale here is worth $202.79.

Listings sell for $202.79 on average, from $67.56 to $562.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $202.79 that is $0 to $20K a year per listing.

Average price
$202.79above the $15 to $100 sweet spot
Price range
$67.56–$562.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,088 within Travel Accessories. It carries 104 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#1,088in Travel Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
104per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tumi Toiletry Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%

Demand

Tumi Toiletry Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Tumi Toiletry Bag

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
9.0%of orders come back
“A bit smaller than expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tumi Toiletry Bag questions

Answered from the same tracked data.