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Trump

Fail

Buyers convert on only 1.0% of searches, so Trump is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$392K/yr2.4M searches / yr
90-day growth
-17.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 23 sellers

Flapen Score

Trump against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Trump is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trump market on Amazon at a glance

Shoppers on Amazon United States searched for Trump 2.4M times last year and spent an estimated $392K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.0%
Market size, estimated
$392Ka year
Peak month
December14.1× the quietest month
Top search term
trump827K searches a year

02 · Price

A sale here is worth $15.85.

Listings sell for $15.85 on average, from $4.52 to $47.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $15.85 that is $12K to $16K a year per listing.

Average price
$15.85inside the $15 to $100 sweet spot
Price range
$4.52–$47.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #779 within Socks. It carries 2,471 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
17.8%
Average rank
#779in Socks
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,471per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Trump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Brand 136%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 18%)

Demand

Trump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Trump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trump827K/yr
  • trum253K/yr
  • donald trump190K/yr
  • trump gifts310K/yr
  • trump merchandise292K/yr
  • trump gifts for men111K/yr
  • donald trump gifts110K/yr
  • trump stuff39K/yr
  • trump merch37K/yr
  • trump gag gifts47K/yr

Reviews and returns

What reviews say buyers love and hate about Trump

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Its really huge”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Trump questions

Answered from the same tracked data.