Skip to content
42

trump

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 55Growth 16Conversion 13Competition 35Returns 82Price range 75Avg price 77Brand share 47Review moat 40Quality gap 21

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.85

avg listing price — sweet spot $15–$100

Price range

Great$4.52–$47.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$392K

$392K/yr · 2.4M searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,471.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, trump is a $392K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

trump market data

Units sold / yr
60K–80K
avg 750–1,000/product
Revenue / yr
$951K–$1.3M
units × avg price
Conversion rate
1.0%
Avg BSR
#779
Page quality
0%
Prime
89%
Sponsored
22%
Out of stock
17.8%
Avg brand age
35 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • T Legend36%
  • OUR FRIENDLY FOREST15%
  • BSMTEBN13%
  • Curves & Clubs7%
  • Trump7%
  • Proud Patriots5%
  • Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
1.3M750KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 14.1×

Top trump search terms

  • trump827K/yr
  • trum253K/yr
  • donald trump190K/yr
  • trump gifts310K/yr
  • trump merchandise292K/yr
  • trump gifts for men111K/yr
  • donald trump gifts110K/yr
  • trump stuff39K/yr
  • trump merch37K/yr
  • trump gag gifts47K/yr
All search terms

Top trump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$39K20%$78K30%$118K40%$157K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about trump

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose31%

“Fun Gift”

Quality-Overall18%

“Decently made”

Fun/Entertainment Experience12%

“Fun card”

Size-Overall7%

“Fits great”

Advertised Vs Actual Product6%

“Exactly as pictured”

Value For Money4%

“Worth the money”

Design-Overall3%

“The design is great”

Collectibles3%

“Great collectible”

Ease Of Cleaning1%

“Very satisfying paper to wipe off that digested high cost groceries”

Comfort-Overall1%

“Comfortable”

What buyers complain about

Size-Overall21%

“Its really huge”

Quality-Overall8%

“Poor quality hat”

Plant Growth6%

“Did not grow”

Advertised Vs Actual Product6%

“Misleading information as to the quantity in the package”

Gifting Purpose6%

“Very funny for a gag gift”

Smell5%

“Smells bad”

Durability5%

“The comb was broke in half”

Thin3%

“On the thin side”

Ease Of Use3%

“can't remove it”

Value For Money3%

“Waste of money”

Top return reasons

Size-Overall35%
Advertised Vs Actual Product11%
Quality-Overall10%
Functionality-Overall5%
Color4%
Shape/Style4%
Defective Material/Parts4%
Value For Money3%
Material Quality3%
Audio Quality3%

Common questions

Is trump profitable to sell on Amazon United States?
The niche generates $392K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (42/100).
How competitive is the trump niche?
13 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in trump?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Plant Growth. The return rate is 1.7%.
When does demand for trump peak?
Demand peaks in Jul–Nov–Dec; the busiest month runs 14.1× the quietest.
What does it cost to enter the trump niche?
Listings span $4.52–$47.19; the average listing price is $15.85 (sweet spot $15–$100). The average incumbent carries 2,471 reviews — the moat a new listing must climb.