true and co bras for women
Skip itHigh returns (12.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.84avg listing price — sweet spot $15–$100
Price range
Incredible$15.90–$66.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,705.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 379K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, true and co bras for women is a $148K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
true and co bras for women market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $197K–$263K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #810
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 6.2%
- Avg brand age
- 40 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
91
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
29%
Top 20: 62%
Open market
4%
- True & Co62%
- OEAK11%
- HONEYLOVE8%
- Truekind7%
- Thirdlove5%
- Floatley3%
- Open — no brand owns it (5 brands, 4%)
Demand
Weekly Amazon search volume, last 40 weeks — +27.3% search growth over the last 90 days.Top true and co bras for women search terms
- true and co bras for women99K/yr
- true bras for women66K/yr
- true and co bra34K/yr
- true bra29K/yr
- true bras27K/yr
- true & co bras for women22K/yr
- true and co20K/yr
- true & co bra7K/yr
- true bras for women wireless10K/yr
- true co8K/yr
Top true and co bras for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
True Everybody By & Co Womens Skinny Strap Plunge Bralette Bra Bare L 36C-D 38A-B US
True & Co$21.604.2★321 rev
OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
OEAK$18.854.0★13,129 rev
True & Co Womens Body Triangle Convertible Strap Bra Peony M 34C-D 36A-B US
True & Co$38.404.2★4,847 rev
True Everybody By & Co Womens Wide Strap Plunge Bralette Bra Bare L 36C-D 38A-B US
True & Co$21.244.0★218 rev
HONEYLOVE Bra for Women - Silhouette Wireless Bra - Comfortable Support with No Underwire - Sand - S
HONEYLOVE$59.943.7★305 rev
Newest
by launch dateHONEYLOVE Bra for Women - Silhouette Wireless Bra - Comfortable Support with No Underwire - Sand - S
HONEYLOVE$59.94305 rev
HONEYLOVE Bra for Women Silhouette Bra - Sand - 1X+
HONEYLOVE$59.91305 rev
HONEYLOVE Bra for Women - Silhouette Wireless Bra - Comfortable Support with No Underwire - Vamp - M
HONEYLOVE$60.74305 rev
Thirdlove Smoothing Scoop Wireless Bras for Women No Underwire Full Coverage and Support Comfort Bra Scoop Neck Seamless Bralette Everyday Bras Removable Cups Pull Over Design Black - Medium
Thirdlove$43.2763 rev
Thirdlove Smoothing Wireless Bras for Women No Underwire Full Coverage and Support Comfort Bra Seamless & Lightweight with Adjustable Strap Comfortable Bralette Violet-Ice - Medium
Thirdlove$44.0947 rev
Trending
90-day click momentumHONEYLOVE Bra for Women Silhouette Bra - Sand - 1X+
HONEYLOVE$59.913.7★
HONEYLOVE Bra for Women - Silhouette Wireless Bra - Comfortable Support with No Underwire - Sand - S
HONEYLOVE$59.943.7★
HONEYLOVE Bra for Women - Silhouette Wireless Bra - Comfortable Support with No Underwire - Vamp - M
HONEYLOVE$60.743.7★
Thirdlove Smoothing Wireless Bras for Women No Underwire Full Coverage and Support Comfort Bra Seamless & Lightweight with Adjustable Strap Comfortable Bralette Violet-Ice - Medium
Thirdlove$44.093.9★
Thirdlove Smoothing Scoop Wireless Bras for Women No Underwire Full Coverage and Support Comfort Bra Scoop Neck Seamless Bralette Everyday Bras Removable Cups Pull Over Design Black - Medium
Thirdlove$43.273.7★
What buyers say about true and co bras for women
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Fits like a glove”
“Buttery soft”
“Straps are comfortable”
“seems well made”
“Good price”
“comfortable material,”
“The colors are super pretty”
“Plenty of stretch, no binding”
“the bra feels like it is comfortably supporting your chest”
What buyers complain about
“Runs very small”
“Not well made”
“My back strap broke off completely”
“Falls apart”
“not as comfortable as I had hoped for”
“If you have a larger chest they will just sag in the bra”
“not as stretchy”
“This did not hold its shape”
“Waste of money”
“False advertisement”
Top return reasons
Common questions
- Is true and co bras for women profitable to sell on Amazon United States?
- The niche generates $148K/yr across 70 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the true and co bras for women niche?
- 11 brands and 91 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in true and co bras for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 12.5% — above our launch gate.
- What does it cost to enter the true and co bras for women niche?
- Listings span $15.90–$66.47; the average listing price is $32.84 (sweet spot $15–$100). The average incumbent carries 2,705 reviews — the moat a new listing must climb.