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Trolls Costume

Maybe

Products sell for $30.90 on average, inside the sweet spot. But shoppers spend only $31K a year here, so Trolls Costume is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$31K/yr167K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
40%top-5 click share · 19 brands · 35 sellers

Flapen Score

Trolls Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Trolls Costume is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trolls Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Trolls Costume 167K times last year and spent an estimated $31K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
0.6%
Market size, estimated
$31Ka year
Peak month
October41.5× the quietest month
Top search term
trolls costume67K searches a year

02 · Price

A sale here is worth $30.90.

Listings sell for $30.90 on average, from $6.92 to $76.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.90 that is $0 to $3K a year per listing.

Average price
$30.90inside the $15 to $100 sweet spot
Price range
$6.92–$76.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #8,278 within Wigs. It carries 223 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
77%
Out of stock, average day
9.2%
Average rank
#8,278in Wigs
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
223per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Trolls Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

35

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

26%

  • Fun Costumes19%
  • Wildarms16%
  • Disguise12%
  • BC GOODS BY12%
  • HPO8%
  • Geyoga7%

Demand

Trolls Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 41.5×

Search terms

Top Trolls Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trolls costume67K/yr
  • troll costume24K/yr
  • troll costume adult14K/yr
  • trolls costume adult25K/yr
  • trolls costumes5K/yr
  • adult trolls costume9K/yr
  • troll costumes3K/yr
  • trolls adult costume4K/yr
  • viva trolls costume4K/yr
  • trolls halloween costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Trolls Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+0.29

Poor quality

not high high quality

Its low quality

Comfort-Overall11%−0.08

the product is so uncomfortable even for a 4yo

Durability11%+0.16

Broken when I got it

When I received this item it was falling apart

Size-Overall8%+2.53

A tiny bit small gor my big head

A little tight on my head

Functionality-Overall6%−0.05

Does not stay up

Love

Size-Overall23%+2.53

the measurements were spot on

It fit perfectly

Fits Well for Multiple Ages

Durability14%+0.16

Its beautiful and durable she slips it on everyday

held up pretty well against her antics

Value For Money11%+0.97

Not too expensive for a one-time use

For a set like this I would say it is a good value

Worth every penny

Quality-Overall9%+0.29

They seem well made

Good product

Gifting Purpose7%+0.63

Perfect gift

perfect gift

Return

5.9% Return rate 76% Fixable by listing

Size-Overall58%▇▇▇██▇

A tiny bit small gor my big head

A little tight on my head

Quality-Overall6%▆▅██▃▂

Poor quality

not high high quality

Its low quality

Advertised Vs Actual Product6%█▃▁▄▆█

if I had known these weren't wigs. as described

Length5%▁▅▄▅▅█
Wig/Artificial Hair Quality4%▂█▁▁▃▁

FAQ

Common Trolls Costume questions

Answered from the same tracked data.