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Trifold Wallets for Men

Maybe

Products sell for $29.05 on average, inside the sweet spot. But the average product has 7,550 reviews to catch up to, so Trifold Wallets for Men is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$791K/yr1.2M searches / yr
90-day growth
+7.7%search demand this quarter
Competition
33%top-5 click share · 28 brands · 73 sellers

Flapen Score

Trifold Wallets for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Trifold Wallets for Men is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trifold Wallets for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Trifold Wallets for Men 1.2M times last year and spent an estimated $791K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $791K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
2.3%
Market size, estimated
$791Ka year
Peak month
December5.7× the quietest month
Top search term
trifold wallets for men249K searches a year

02 · Price

A sale here is worth $29.05.

Listings sell for $29.05 on average, from $10.19 to $55.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $29.05 that is $7K to $15K a year per listing.

Average price
$29.05inside the $15 to $100 sweet spot
Price range
$10.19–$55.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #207 within Wallets, Card Cases & Money Organizers. It carries 7,550 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#207in Wallets, Card Cases & Money Organizers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
7,550per listing
Listings tracked
60

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
49 months

Products

Top Trifold Wallets for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

73

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

33%

Top 20: 65%

Open market

43%

  • Brand 119%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Trifold Wallets for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.7×

Search terms

Top Trifold Wallets for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trifold wallets for men249K/yr
  • mens trifold wallet148K/yr
  • trifold wallet143K/yr
  • fossil wallet112K/yr
  • tri fold wallet for men112K/yr
  • mens wallet trifold69K/yr
  • bifold leather wallets for men40K/yr
  • wallet for men trifold33K/yr
  • tri fold wallet32K/yr
  • mens leather wallet bifold36K/yr

Reviews and returns

What reviews say buyers love and hate about Trifold Wallets for Men

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Too short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trifold Wallets for Men questions

Answered from the same tracked data.