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Trifold Wallet

Maybe

Products sell for $27.19 on average, inside the sweet spot. But the average product has 8,355 reviews to catch up to, so Trifold Wallet is a Maybe.

Filters No Dominant Brand
Flapen Score
55
55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$442K/yr707K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
28%top-5 click share · 33 brands · 77 sellers

Flapen Score

Trifold Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Trifold Wallet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Trifold Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Trifold Wallet 707K times last year and spent an estimated $442K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
2.3%
Market size, estimated
$442Ka year
Peak month
December3.7× the quietest month
Top search term
mens trifold wallet148K searches a year

02 · Price

A sale here is worth $27.19.

Listings sell for $27.19 on average, from $9.73 to $55.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $27.19 that is $3K to $7K a year per listing.

Average price
$27.19inside the $15 to $100 sweet spot
Price range
$9.73–$55.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #183 within Wallets, Card Cases & Money Organizers. It carries 8,355 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#183in Wallets, Card Cases & Money Organizers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,355per listing
Listings tracked
68

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
48 months

Products

Top Trifold Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

77

Top-5 brand share

44%

Top 20: 91%

Top-5 click share

28%

Top 20: 63%

Open market

51%

  • Brand 114%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Trifold Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.7×

Search terms

Top Trifold Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens trifold wallet148K/yr
  • trifold wallet143K/yr
  • mens wallet trifold69K/yr
  • mens bifold leather wallet53K/yr
  • bifold leather wallets for men40K/yr
  • wallet for men trifold33K/yr
  • tri fold wallet32K/yr
  • columbia wallets for men36K/yr
  • mens leather bifold wallet29K/yr
  • brown leather wallet23K/yr

Reviews and returns

What reviews say buyers love and hate about Trifold Wallet

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Trifold Wallet questions

Answered from the same tracked data.