Is triathlon shorts women profitable to sell on Amazon United States?

The niche generates $116K/yr across 86 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +77.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the triathlon shorts women niche?

19 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in triathlon shorts women?

Top complaints mined from reviews: Size-Overall, Cushion, Comfort-Overall. The return rate is 10.2% — above our launch gate.

When does demand for triathlon shorts women peak?

Demand peaks in Jun–Jul; the busiest month runs 5.8× the quietest.

What does it cost to enter the triathlon shorts women niche?

Listings span $14.83–$232.29; the average listing price is $42.24 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.

triathlon shorts women

Worth a look

Shows a sweet-spot price point ($42.24 avg), but high returns (10.2%) keeps it on the watch list.

Avg price

Incredible$42.24

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Growth

Great+77.8%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,609.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Price range

Okay$14.83–$232.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$116K

$116K/yr · 208K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, triathlon shorts women is a $116K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

triathlon shorts women market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $106K–$127K; units × avg price
Conversion rate: 1.3%
Avg BSR: #74
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 5.5%
Avg brand age: 46 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

26%

Top 20: 56%

Open market

16%

Bikewa41%
PEARL IZUMI16%
baleaf12%
Heathyoga7%
beroy5%
Ewedoos4%
Open — no brand owns it (13 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +77.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 5.8×

Open Trend

Top triathlon shorts women search terms

pearl izumi bike shorts women33K/yr +91.5%1.0% conv.
womens mountain bike shorts22K/yr +117.0%0.3% conv.
mountain bike shorts women14K/yr +100.6%0.2% conv.
padded bike underwear women10K/yr +66.5%1.0% conv.
bike pants women15K/yr +27.6%0.5% conv.
padded biker shorts women11K/yr +64.5%0.9% conv.
cycling underwear women11K/yr +42.6%0.7% conv.
bike padded shorts women8K/yr +93.3%1.0% conv.
womens padded bike shorts for cycling13K/yr +86.0%1.5% conv.
womens cycling underwear7K/yr +84.9%0.6% conv.

All search terms

Top triathlon shorts women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens 4D Padded Bike Underwear Cycling Bicycle Shorts Mountain Biking Riding Briefs Biker Cycle Spin Undershorts Padding Motorcycle Gear for Women(Black L)

Bikewa$18.704.3★753 rev

baleaf Womens Padded Bike Shorts Cycling Underwear Bicycle Biking Riding Briefs MTB Biker Gear Clothes Black M

baleaf$18.774.4★58 rev

Heathyoga Womens 4D Padded Bike Shorts with Pockets Padding Cycling Shorts Women Bicycle Shorts Biker Biking Shorts Black

Heathyoga$23.524.6★1,634 rev

Womens 4D Padded Bike Underwear Cycling Bicycle Shorts Mountain Biking Riding Briefs Biker Cycle Spin Undershorts Padding Motorcycle Gear for Women(Black S)

Bikewa$18.714.3★753 rev

PEARL IZUMI Women Biker Shorts - W Escape Quest Cycling Shorts Black Phyllite Texture Design Comfortable Fit

PEARL IZUMI$52.764.0★665 rev

Newest

by launch date

baleaf Womens Padded Bike Shorts Cycling Underwear Bicycle Biking Riding Briefs MTB Biker Gear Clothes Black M

baleaf$18.7758 rev

4mo ago

Bikewa Womens Mountain Bike Shorts 4D Padded Cycling Riding Biking Bicycle Biker Cycle Shorts for Women(Grey Sage XS)

Bikewa$34.6854 rev

6mo ago

Bikewa Womens Mountain Bike Shorts 4D Padded Cycling Riding Biking Bicycle Biker Cycle Shorts for Women(Black XL)

Bikewa$34.5354 rev

6mo ago

Sportneer Women Padded Bike Shorts - 4D Bicycle Cycling Shorts with 2 Zipper Pockets & 1 Inner Thigh Pocket Lightweight Breathable Quick-Dry for Mountain Biking Trail Riding & Casual Cycling Purple

Sportneer$20.3361 rev

7mo ago

Backcountry Slickrock 9in Bike Short - Womens Black M

Backcountry$75.852 rev

1y ago

What buyers say about triathlon shorts women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“They are comfortable”

Size-Overall16%

“Very comfortable fit”

Cushion11%

“This chamois underwear is perfect for those looking for cushion”

Quality-Overall11%

“They're well made”

Exercise/Sports Suitability10%

“Good basic bike shorts”

Advertised Vs Actual Product5%

“As advertised”

Value For Money4%

“Reasonable price”

Pockets/Compartments2%

“The pocket system is helpful”

Material Quality1%

“The material is nice and light and breathable”

Pain Relief-Overall1%

“No chaffing and no pain afterwards”

What buyers complain about

Size-Overall23%

“Runs a little small”

Cushion10%

“Padding is no good”

Comfort-Overall9%

“NOT comfy”

Thickness3%

“Thin Padding”

Value For Money3%

“Do better for $60”

Pain Relief-Overall2%

“it still hurt”

Shape/Style2%

“Unflattering lines”

Stretchability/Expandability/Elasticity1%

“There is also a super-tight extra piece of elastic in the waistband”

Thigh Fit1%

“I typically size up because the thigh area is too tight”

Drying Time1%

“Cannot put in dryer”

Top return reasons

Size-Overall56%

Waist Fit9%

Cushion7%

Thigh Fit6%

Length4%

Comfort-Overall4%

Advertised Vs Actual Product2%

Material Quality2%

Inseam Fit2%

Hip Fit1%

Common questions

Is triathlon shorts women profitable to sell on Amazon United States?: The niche generates $116K/yr across 86 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +77.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the triathlon shorts women niche?: 19 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in triathlon shorts women?: Top complaints mined from reviews: Size-Overall, Cushion, Comfort-Overall. The return rate is 10.2% — above our launch gate.
When does demand for triathlon shorts women peak?: Demand peaks in Jun–Jul; the busiest month runs 5.8× the quietest.
What does it cost to enter the triathlon shorts women niche?: Listings span $14.83–$232.29; the average listing price is $42.24 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.