Trench Coats for Women

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

6.7M

Growth, 90 days vs prior 90

-83.4%

Conversion, latest week

0.1%

Market size, estimated

$345Ka year

Peak month

December17.9× the quietest month

Top search term

trench coat women1.8M searches a year

Listings sell for $51.24 on average, from $11.75 to $118.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $51.24 that is $0 to $5K a year per listing.

Average price

$51.24inside the $15 to $100 sweet spot

Price range

$11.75–$118.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

9.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #122 within Coats, Jackets & Vests. It carries 1,785 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#122in Coats, Jackets & Vests

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,785per listing

Listings tracked

156

25 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

8Amazon's first-year sales bar

Average brand age

41 months