Trench Coat Men

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-67.7%

Conversion, latest week

0.1%

Market size, estimated

$299Ka year

Peak month

December12.1× the quietest month

Top search term

trench coat men590K searches a year

Listings sell for $58.56 on average, from $18.44 to $217.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $58.56 that is $0 to $6K a year per listing.

Average price

$58.56inside the $15 to $100 sweet spot

Price range

$18.44–$217.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

17.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,563 within Jackets & Coats. It carries 1,118 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

94%

Out of stock, average day

10.3%

Average rank

#1,563in Jackets & Coats

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,118per listing

Listings tracked

84

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months