trench coat men
Skip itSoft demand (-67.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.56avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,117.99avg incumbent reviews — the moat a new listing must climb
Market size
Good$299K$299K/yr · 3.4M searches
Price range
Okay$18.44–$217.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.7%90-day search growth — must beat 0% to launch
Returns
Bad17.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, trench coat men is a $299K/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
trench coat men market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $468K–$586K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,563
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 10.3%
- Avg brand age
- 47 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
36
Top-5 brand share
64%
Top 20: 93%
Top-5 click share
26%
Top 20: 52%
Open market
31%
- Runcati25%
- SOMTHRON19%
- Botten9%
- Makkrom6%
- Gafeng5%
- Springrain5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.1×
Top trench coat men search terms
- trench coat men590K/yr
- mens trench coat280K/yr
- black trench coat men121K/yr
- gabardina para hombre113K/yr
- leather trench coat men71K/yr
- overcoat for men122K/yr
- long coat men109K/yr
- overcoat62K/yr
- peacoat mens160K/yr
- mens overcoat143K/yr
Top trench coat men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOMTHRON Mens Casual Trench Coat Slim Fit Notched Collar Long Jacket Overcoat Single Breasted Pea Coat wih Pockets BL-S
SOMTHRON$52.734.4★2,541 rev
Botten Mens Double-Breasted Trench Coat - Long Jacket Overcoat-Oversized Casual Windbreaker with Lapel-BLACK
Botten$67.894.0★168 rev
SOMTHRON Mens Casual Trench Coat Slim Fit Notched Collar Long Jacket Overcoat Single Breasted Pea Coat wih Pockets BL-L
SOMTHRON$52.944.4★2,541 rev
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$51.684.4★175 rev
Makkrom Mens Trench Coat Slim fit Double Breasted Notched Lapel Belted Windbreaker Long Jacket Casual Windproof Overcoat
Makkrom$38.524.4★337 rev
Newest
by launch date
Runcati Mens Pea Coat Single Breasted Stand Collar Trench Coat
Runcati$54.11170 rev
Runcati Mens Trench Coat Double Breasted Notched Lapel Casual Belted Windbreaker Fall Classic Long Jacket Overcoat
Runcati$43.97212 rev
Runcati Mens Trench Coat Double Breasted Notched Lapel Casual Belted Windbreaker Fall Classic Long Jacket Overcoat
Runcati$41.57212 rev
xxxiticat Mens Winter Trench Coat Long Sleeve Notch Lapel Single Breasted Quilted Cotton Long Overcoat Jacket Wool Pea Coat(BL 2XL)
xxxiticat$62.09266 rev
Botten Mens Double-Breasted Trench Coat - Long Jacket Overcoat-Oversized Casual Windbreaker with Lapel
Botten$70.95168 rev
Trending
90-day click momentum
TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)
TICONN$31.624.6★
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$51.684.4★
LONDON FOG Mens Iconic Trench Coat Charcoal 44R
LONDON FOG$167.334.5★
Adam Baker Mens Modern Fit AB901152 Single-Breasted Belted Trench Coat All Year Round Raincoat - Black - 50R
Adam Baker$172.274.4★
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$51.024.4★
What buyers say about trench coat men
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Good quality”
“It protects you from cold”
“Great Value”
“its not bulky”
“Its a dressy look”
“Nice heavy material that should last for a while”
“Very comfortable”
“the color is nice”
“Great fit and great for keeping you dry”
What buyers complain about
“Did not fit right”
“Poor Quality”
“Cheap material very thin”
“Just wish it was a bit thicker than it is”
“but the sleeves are a problem”
“bulky”
“A little snug in the arms”
“While I was doing that I thought maybe the whole jacket would fall apart”
“Dont wear with a light colored clothing”
“Unfortunately the coat I received was much darker than the khaki/ camel coat in the pictures”
Top return reasons
Common questions
- Is trench coat men profitable to sell on Amazon United States?
- The niche generates $299K/yr across 84 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -67.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the trench coat men niche?
- 32 brands and 36 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in trench coat men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 17.3% — above our launch gate.
- When does demand for trench coat men peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 12.1× the quietest.
- What does it cost to enter the trench coat men niche?
- Listings span $18.44–$217.78; the average listing price is $58.56 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.