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Travis Kelce Halloween Costume

Fail

Demand is soft, at -27.5% this quarter, so Travis Kelce Halloween Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$89K/yr55K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
64%top-5 click share · 8 brands · 12 sellers

Flapen Score

Travis Kelce Halloween Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Travis Kelce Halloween Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travis Kelce Halloween Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Travis Kelce Halloween Costume 55K times last year and spent an estimated $89K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
3.9%
Market size, estimated
$89Ka year
Peak month
October263.4× the quietest month
Top search term
travis kelce costume41K searches a year

02 · Price

A sale here is worth $41.53.

Listings sell for $41.53 on average, from $7.81 to $128.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.53 that is $0 to $4K a year per listing.

Average price
$41.53inside the $15 to $100 sweet spot
Price range
$7.81–$128.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #12,466 within Girls. It carries 3,689 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#12,466in Girls
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,689per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Travis Kelce Halloween Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Brand 120%
  • Brand 219%
  • Brand 319%
  • Brand 415%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (2 brands, 11%)

Demand

Travis Kelce Halloween Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 263.4×

Search terms

Top Travis Kelce Halloween Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travis kelce costume41K/yr
  • travis kelce halloween costume9K/yr
  • travis kelce costume adult4K/yr

Reviews and returns

What reviews say buyers love and hate about Travis Kelce Halloween Costume

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Instructions/User Manual/Troubleshooting”
6.9%of orders come back
“I followed instructions perfectly however the letters still would not stick correctly so the jersey is pretty much ruined on the back”
A buyer, on “Instructions/User Manual/Troubleshooting”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Travis Kelce Halloween Costume questions

Answered from the same tracked data.