travelers choice luggage
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$78.71avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 176K searches
Price range
Okay$35.18–$258.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,648.1avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, travelers choice luggage is a $151K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
travelers choice luggage market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $157K–$197K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 0.9%
- Avg brand age
- 31 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
58
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
33%
Top 20: 62%
Open market
33%
- Traveler's Choice27%
- Amazon Basics18%
- Sweetcrispy10%
- Travelers Club5%
- Samsonite4%
- NEWBULIG3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
Top travelers choice luggage search terms
- black carry on luggage58K/yr
- black carry on suitcase26K/yr
- travelers choice19K/yr
- travelers choice carry on luggage21K/yr
- carry on luggage black12K/yr
- black suitcase carry on6K/yr
- travelers choice suitcase7K/yr
- pagosa luggage4K/yr
- black carryon suitcase4K/yr
- travelers choice carry on5K/yr
Top travelers choice luggage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 21 Hardside Carry-On Luggage with Spinner Wheels Expandable for Up to 25% More Space Scratch-Resistant Hard Shell Telescoping Handle Black
Amazon Basics$51.634.5★27,070 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Black 22-Inch Carry-on
Traveler's Choice$90.344.5★5,329 rev
Sweetcrispy Carry on Luggage Hard Shell ABS Suitcase with Double Spinner Wheels Lightweight Expandable Rolling Suit Case with TSA Lock 21 Inch Charcoal Black
Sweetcrispy$38.374.6★1,346 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Navy 22-Inch Carry-on
Traveler's Choice$88.714.5★5,329 rev
Samsonite Freeform Hardside Carry-On Luggage with Spinner Wheels - Hardshell Suitcase - TSA Airline-Approved - Expandable Hard Shell Smooth Rolling Wheels for Lightweight Travel Black
Samsonite$109.424.3★18,513 rev
Newest
by launch date
Sweetcrispy 20 Inch Carry On Luggage Lightweight ABS Rolling Hard Shell Suitcase with Quiet Spinner Wheels Built-in TSA Lock Portable Travel Suitcase for Business Trip & Vacation Use Black
Sweetcrispy$38.9269 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Black 22-Inch Carry-on
Traveler's Choice$90.345,329 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Navy 22-Inch Carry-on
Traveler's Choice$88.715,329 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Lavender 22-Inch Carry-on
Traveler's Choice$87.075,329 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Black 2-Piece Set (22/27)
Traveler's Choice$148.125,329 rev
Trending
90-day click momentumSweetcrispy 20 Inch Carry On Luggage Lightweight ABS Rolling Hard Shell Suitcase with Quiet Spinner Wheels Built-in TSA Lock Portable Travel Suitcase for Business Trip & Vacation Use Black
Sweetcrispy$38.924.6★
LIGHT FLIGHT Carry On Luggage 22x14x9 Airline Approved Expandable Carry On Suitcases with Wheels Lightweight Luggage Durable Hard Shell 20 Inch Rolling Suit Case for Men Women Travel Black
LIGHT FLIGHT$55.874.7★
BAGSMART Carry On Luggage 22x14x9 Airline Approved with Spinner Wheels Lightweight 20 Inch Luggage with TSA Lock Expandable Hard Shell Carry On Suitcases for Men Women Black
BAGSMART$74.364.5★
Away Carry-On Luggage - 22-Inch Lightweight Hardside Suitcase with 360 Spinner Wheels Interior Compression System TSA-Approved Lock - Jet Black
Away$258.034.7★
UKEIN Luggage Sets 3 Piece Carry On Luggage 20In With Spinner Wheels PC Hardside Suitcase Set with TSA Lock Durable Carry On Suitcase With Travel Backpack for Men (Black 3 piece set (20inch))
UKEIN$84.064.6★
What buyers say about travelers choice luggage
What buyers praise and complain about, mined from review topics.What buyers love
“The bags are great quality”
“For the price”
“Durable materials”
“Fits perfectly”
“Perfect for carry on”
“wheels work so well”
“sturdy this bag is”
“Great lightweight bag”
“Easy Handling”
“AS DESCRIBED”
What buyers complain about
“Falling apart”
“Terrible handle”
“Zipper gets stuck”
“Too short handle”
“Cheaply made”
“Poor quality wheels”
“Flimsy”
“the lock doesnt work”
“Very poor material”
“can't even use it”
Top return reasons
Common questions
- Is travelers choice luggage profitable to sell on Amazon United States?
- The niche generates $151K/yr across 61 tracked products. 23 of 27 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the travelers choice luggage niche?
- 28 brands and 58 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in travelers choice luggage?
- Top complaints mined from reviews: Durability, Handle Quality, Zipper Quality. The return rate is 6.7% — above our launch gate.
- When does demand for travelers choice luggage peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the travelers choice luggage niche?
- Listings span $35.18–$258.03; the average listing price is $78.71 (sweet spot $15–$100). The average incumbent carries 8,648 reviews — the moat a new listing must climb.