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Travelers Choice Luggage

Fail

Buyers convert on only 1.1% of searches, so Travelers Choice Luggage is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$151K/yr176K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
33%top-5 click share · 28 brands · 58 sellers

Flapen Score

Travelers Choice Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Travelers Choice Luggage is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travelers Choice Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Travelers Choice Luggage 176K times last year and spent an estimated $151K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
1.1%
Market size, estimated
$151Ka year
Peak month
December4.0× the quietest month
Top search term
black carry on luggage58K searches a year

02 · Price

A sale here is worth $78.71.

Listings sell for $78.71 on average, from $35.18 to $258.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $78.71 that is $0 to $8K a year per listing.

Average price
$78.71inside the $15 to $100 sweet spot
Price range
$35.18–$258.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #100 within Luggage. It carries 8,648 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#100in Luggage
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
8,648per listing
Listings tracked
61

04 · Newcomers

23 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
23Amazon's first-year sales bar
Average brand age
31 months

Products

Top Travelers Choice Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

58

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

33%

Top 20: 62%

Open market

33%

  • Brand 127%
  • Brand 218%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Travelers Choice Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Travelers Choice Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black carry on luggage58K/yr
  • black carry on suitcase26K/yr
  • travelers choice19K/yr
  • travelers choice carry on luggage21K/yr
  • carry on luggage black12K/yr
  • black suitcase carry on6K/yr
  • travelers choice suitcase7K/yr
  • pagosa luggage4K/yr
  • black carryon suitcase4K/yr
  • travelers choice carry on5K/yr

Reviews and returns

What reviews say buyers love and hate about Travelers Choice Luggage

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
6.7%of orders come back
“Falling apart”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travelers Choice Luggage questions

Answered from the same tracked data.