Travel Wallet Womens

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

2.2%

Market size, estimated

$109Ka year

Peak month

December3.0× the quietest month

Top search term

pink passport holder56K searches a year

Listings sell for $15.51 on average, from $4.88 to $54.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.51 that is $0 to $2K a year per listing.

Average price

$15.51inside the $15 to $100 sweet spot

Price range

$4.88–$54.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #77 within Travel Accessories. It carries 2,451 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#77in Travel Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,451per listing

Listings tracked

74

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months