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Trapper Hat

Fail

Demand is soft, at -84.1% this quarter, so Trapper Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$163K/yr1.0M searches / yr
90-day growth
-84.1%search demand this quarter
Competition
29%top-5 click share · 31 brands · 78 sellers

Flapen Score

Trapper Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Trapper Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trapper Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Trapper Hat 1.0M times last year and spent an estimated $163K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -84.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-84.1%
Conversion, latest week
0.8%
Market size, estimated
$163Ka year
Peak month
December25.1× the quietest month
Top search term
trapper hat400K searches a year

02 · Price

A sale here is worth $20.22.

Listings sell for $20.22 on average, from $7.03 to $55.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $20.22 that is $2K to $5K a year per listing.

Average price
$20.22inside the $15 to $100 sweet spot
Price range
$7.03–$55.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #767 within Trapper Hats. It carries 6,253 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
11.9%
Average rank
#767in Trapper Hats
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,253per listing
Listings tracked
66

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Trapper Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

78

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

29%

Top 20: 62%

Open market

33%

  • Brand 120%
  • Brand 218%
  • Brand 315%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Trapper Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.1×

Search terms

Top Trapper Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trapper hat400K/yr
  • snow caps23K/yr
  • mens bomber hats19K/yr
  • hat with ear flaps77K/yr
  • winter hat with ear flaps80K/yr
  • trapper hat for men122K/yr
  • cold hat9K/yr
  • mens trapper hat42K/yr
  • beanie with ear flaps31K/yr
  • earflap hat20K/yr

Reviews and returns

What reviews say buyers love and hate about Trapper Hat

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Warmth”
30%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Fits LARGE”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trapper Hat questions

Answered from the same tracked data.