Skip to content

Transformers Coloring Book

Fail

The top 5 brands take 98% of clicks, so Transformers Coloring Book is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$48K/yr72K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
25%top-5 click share · 8 brands · 22 sellers

Flapen Score

Transformers Coloring Book against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Transformers Coloring Book is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transformers Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Transformers Coloring Book 72K times last year and spent an estimated $48K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
3.2%
Market size, estimated
$48Ka year
Peak month
December5.2× the quietest month
Top search term
transformers coloring book22K searches a year

02 · Price

A sale here is worth $20.86.

Listings sell for $20.86 on average, from $5.86 to $31.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.86 that is $0 to $2K a year per listing.

Average price
$20.86inside the $15 to $100 sweet spot
Price range
$5.86–$31.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,078 within Clothing. It carries 1,418 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
13.5%
Average rank
#2,078in Clothing
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,418per listing
Listings tracked
73

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Transformers Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

25%

Top 20: 61%

Open market

1%

  • Brand 163%
  • Brand 224%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Transformers Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Transformers Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • transformers coloring book22K/yr
  • transformers pajamas15K/yr
  • transformer coloring book10K/yr
  • transformer pajamas13K/yr
  • transformers pajamas boys8K/yr
  • transformer pajamas for boys4K/yr

Reviews and returns

What reviews say buyers love and hate about Transformers Coloring Book

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
1.9%of orders come back
“wrists are too small for the size”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Transformers Coloring Book questions

Answered from the same tracked data.