transformers coloring book
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.86avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.86–$31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,417.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 72K searches
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, transformers coloring book is a $48K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
transformers coloring book market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $52K–$63K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #2,078
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 13.5%
- Avg brand age
- 42 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
22
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
25%
Top 20: 61%
Open market
1%
- Transformers63%
- INTIMO24%
- BAZIC PRODUCTS7%
- Bendon2%
- Coloring Books2%
- Simple Joys by Carter's1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -29.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top transformers coloring book search terms
- transformers coloring book22K/yr
- transformers pajamas15K/yr
- transformer coloring book10K/yr
- transformer pajamas13K/yr
- transformers pajamas boys8K/yr
- transformer pajamas for boys4K/yr
Top transformers coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Transformers Coloring Book 1 Title Fun Game Workbook for Learning Drawing Coloring Gift for Kids Toddler Activity at Classroom Home 80 Pages 1-Pack
BAZIC PRODUCTS$8.844.7★47 rev
Transformers One Coloring Book Set - Bundle with Activity Book Featuring Optimus Prime Plus Stickers Crayons More | Transformers Coloring Set for Boys Girls Kids
Transformers$8.144.1★37 rev
Transformers Little/Big Boys 4 Piece Cotton Pajama Set (Autobots 4)
Transformers$23.794.4★91 rev
Transformers Optimus Prime Bumblebee Boys Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
Transformers$21.034.8★28 rev
Transformers Pajamas | Optimus Prime Boys Pjs | Bumblebee Pajamas For Boys | Black | 5
Transformers$26.194.7★201 rev
Newest
by launch date
INTIMO Transformers Pajamas Boys Raglan Short Sleeve and Pant PJ Set (Bumblebee 6/7)
INTIMO$28.2512 rev
INTIMO Transformers Pajamas Boys Raglan Short Sleeve and Pant PJ Set (Optimus 6/7)
INTIMO$29.2512 rev
Transformers Decepticon Megatron Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids
Transformers$15.4810 rev
Transformers Optimus Prime Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Big Kids
Transformers$19.9613 rev
Transformers Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids
Transformers$17.316 rev
Trending
90-day click momentumTransformers Optimus Prime Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Big Kids
Transformers$19.964.9★
Transformers Little Boys Allover Print Button Front Camp Shirt Blue 6
Transformers$17.764.7★
Transformers Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids
Transformers$17.315.0★
Transformers Boys French Terry Short Sleeve T-Shirt and Short Set for Big Kids
Transformers$18.275.0★
Transformers Decepticon Megatron Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids
Transformers$15.484.9★
What buyers say about transformers coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“The onesie provides him with a comfortable fit”
“The onesie emits durable quality”
“The material is soft and breathable, making them great for both playtime and a cozy night's sleep”
“The colors are bright”
“the material is still nice and durable and well made”
“is easy to work”
“The design is also super cute”
“This was a good find and the price, about 10 bucks was lovely too”
“comfortable”
“Great Christmas present”
What buyers complain about
“wrists are too small for the size”
“broke within a day”
“overall construction feels cheap”
“Unfortunately this watch was not worth it”
“felt like it was way thin”
“Does not come with instructions or any kind of manual”
“different color arrived”
“very confusing to figure out how to set the right time”
“is a gift so was disappointing”
“Bindings on ankles”
Top return reasons
Common questions
- Is transformers coloring book profitable to sell on Amazon United States?
- The niche generates $48K/yr across 73 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the transformers coloring book niche?
- 8 brands and 22 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in transformers coloring book?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.9%.
- When does demand for transformers coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the transformers coloring book niche?
- Listings span $5.86–$31.06; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 1,418 reviews — the moat a new listing must climb.