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Trainers

Fail

Buyers convert on only 0.2% of searches, so Trainers is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$45K/yr299K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
13%top-5 click share · 37 brands · 152 sellers

Flapen Score

Trainers against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Trainers is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trainers market on Amazon at a glance

Shoppers on Amazon United States searched for Trainers 299K times last year and spent an estimated $45K. The top 5 brands take 69% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.2%
Market size, estimated
$45Ka year
Peak month
December1.2× the quietest month
Top search term
trainers for men46K searches a year

02 · Price

A sale here is worth $68.47.

Listings sell for $68.47 on average, from $19.33 to $503.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $68.47 that is $0 to $7K a year per listing.

Average price
$68.47inside the $15 to $100 sweet spot
Price range
$19.33–$503.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #80 within Shoes. It carries 8,535 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#80in Shoes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
8,535per listing
Listings tracked
231

04 · Newcomers

21 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
62
Successful launches
21Amazon's first-year sales bar
Average brand age
40 months

Products

Top Trainers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

152

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

13%

Top 20: 35%

Open market

30%

  • Brand 120%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Trainers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trainers for men46K/yr
  • cross training shoes34K/yr
  • trainers32K/yr
  • training shoes for men23K/yr
  • mens cross trainers17K/yr
  • cross training shoes for men12K/yr
  • training sneakers for men19K/yr
  • trainer shoes men13K/yr
  • cross trainers13K/yr
  • cross trainers men13K/yr

Reviews and returns

What reviews say buyers love and hate about Trainers

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
8.7%of orders come back
“Runs large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Trainers questions

Answered from the same tracked data.