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Traffic Light Costume

Fail

The top 5 brands take 100% of clicks, so Traffic Light Costume is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$37K/yr43K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
95%top-5 click share · 4 brands · 8 sellers

Flapen Score

Traffic Light Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Traffic Light Costume is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Traffic Light Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Traffic Light Costume 43K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
2.3%
Market size, estimated
$37Ka year
Top search term
traffic light costume27K searches a year

02 · Price

A sale here is worth $37.40.

Listings sell for $37.40 on average, from $28.34 to $60.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.40 that is $0 to $4K a year per listing.

Average price
$37.40inside the $15 to $100 sweet spot
Price range
$28.34–$60.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #4,315 within Boys. It carries 42 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
50%
Out of stock, average day
24.7%
Average rank
#4,315in Boys
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Traffic Light Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 213%
  • Brand 36%
  • Brand 46%

Demand

Traffic Light Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 22.5× · 8 of 12 months tracked

Search terms

Top Traffic Light Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • traffic light costume27K/yr
  • stop light costume6K/yr
  • traffic light costume adult7K/yr
  • stoplight costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Traffic Light Costume

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Durability”
10.5%of orders come back
“This item ripped as soon as my grandson put it on”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Traffic Light Costume questions

Answered from the same tracked data.