Is toy story plush profitable to sell on Amazon United States?

The niche generates $110K/yr across 125 tracked products. 15 of 66 products launched in the last 360 days are still selling. 90-day search growth is +81.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the toy story plush niche?

24 brands and 124 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in toy story plush?

Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 1.6%.

When does demand for toy story plush peak?

Demand peaks in Jul–Aug–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the toy story plush niche?

Listings span $7.94–$57.03; the average listing price is $23.36 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.

toy story plush

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$23.36

avg listing price — sweet spot $15–$100

Growth

Great+81.3%

90-day search growth — must beat 0% to launch

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$7.94–$57.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,852.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Okay$110K

$110K/yr · 397K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, toy story plush is a $110K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

toy story plush market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $117K–$140K; units × avg price
Conversion rate: 1.2%
Avg BSR: #4,429
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 6.1%
Avg brand age: 33 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

124

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

17%

Top 20: 46%

Open market

10%

Disney67%
KIDS PREFERRED8%
monica + andy6%
Squishmallows4%
Disney Store3%
COSUSKET2%
Open — no brand owns it (18 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.3% search growth over the last 90 days.

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top toy story plush search terms

toy story baby63K/yr +84.5%0.8% conv.
toy story baby stuff48K/yr +52.7%0.6% conv.
toy story baby clothes35K/yr +74.1%0.5% conv.
toy story squishmallow29K/yr +116.8%1.6% conv.
toy story stuffed animal34K/yr +31.6%1.6% conv.
toy story 5 plush8K/yr >1,000%0.5% conv.
toy story onesie23K/yr +152.5%0.5% conv.
baby toy story18K/yr +61.3%1.0% conv.
toy story pillow22K/yr +39.8%0.5% conv.
woody plush18K/yr +66.4%2.6% conv.

All search terms

Top toy story plush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MONICA + ANDY Disney Zip Bomber Jacket Size 18-24 Months Toy Story Friends on Light Blue 100% Organic Baby Clothes for Girls and Boys Super Soft Fabric Sizes for Kids Toddler & Infant

monica + andy$33.054.5★38 rev

Disney Baby Toy Story Mickey Mouse Cars Winnie the Pooh Boys 3 Pack Bodysuit Creeper for Newborn and Infant

Disney$23.264.7★812 rev

Disney Pixar Toy Story Buzz Lightyear Woody Newborn Baby Boys 2 Pack Zip Up Sleep N Play Coveralls 3-6 Months

Disney$25.594.7★3,028 rev

Disney Toy Story Newborn Baby Boys Sleeveless Gauze Romper Cream Toy Story 3-6 Months

Disney$21.554.1★19 rev

Disney Baby Toy Story Mickey Mouse Cars Winnie the Pooh Boys 3 Pack Bodysuit Creeper for Newborn and Infant

Disney$22.664.7★812 rev

Newest

by launch date

Disney Cars Toy Story Winnie the Pooh Stitch Monsters Inc. Baby Boys Bodysuit and Pants 2 Piece Set for Newborn Infant

Disney$19.94164 rev

1mo ago

Disney Toy Story Bullseye Activity Toy Plush Baby Sensory Toy with Teethers Rattle Crinkle Textures and On the Go Clip for Infants and Toddlers

KIDS PREFERRED$16.5710 rev

3mo ago

Disney Toy Story The Claw On the Go Jingle Toy with Little Green Aliens Crinkle Sensory Toy with Teether Clip-On Baby Travel Activity Toy by Kids Preferred

KIDS PREFERRED$10.7412 rev

3mo ago

Disney Toy Story Newborn Baby Boys Sleeveless Gauze Romper Cream Toy Story 3-6 Months

Disney$21.5519 rev

6mo ago

Disney Toy Story Woody Buzz Lightyear Baby Boys 3 Pack Bodysuit Creeper for Newborn and Infant

Disney$21.194 rev

6mo ago

What buyers say about toy story plush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“High-quality construction that feels premium”

Fun/Entertainment Experience15%

“So much fun”

Size-Overall11%

“Large size which was a pleasant surprise”

Soft Feel11%

“soft on inside”

Gifting Purpose7%

“Good gift”

Value For Money6%

“great value for money”

Durability6%

“is holding up great”

Advertised Vs Actual Product5%

“Works as advertised”

Comfort-Overall1%

“So big and comfy”

Weight Light1%

“Not heavy at all so its perfect to pack around”

What buyers complain about

Size-Overall26%

“To small”

Value For Money11%

“I personally think the price is a little high”

Strap/String Quality8%

“the string broke after about one month of normal use”

Advertised Vs Actual Product6%

“Not as pictured”

Quality-Overall6%

“Cheap quality”

Durability5%

“Breaks easily”

Functionality-Overall4%

“Didnt work”

Battery Life3%

“Arrived with dead batteries”

Ease Of Use2%

“Hard to play with”

Strength2%

“Body feels flimsy”

Top return reasons

Size-Overall55%

Value For Money9%

Functionality-Overall6%

Advertised Vs Actual Product5%

Strap/String Quality4%

Quality-Overall3%

Defective Material/Parts3%

Gifting Purpose2%

Durability2%

Material Quality2%

Common questions

Is toy story plush profitable to sell on Amazon United States?: The niche generates $110K/yr across 125 tracked products. 15 of 66 products launched in the last 360 days are still selling. 90-day search growth is +81.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the toy story plush niche?: 24 brands and 124 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in toy story plush?: Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 1.6%.
When does demand for toy story plush peak?: Demand peaks in Jul–Aug–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the toy story plush niche?: Listings span $7.94–$57.03; the average listing price is $23.36 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.