Is toy story costume adult profitable to sell on Amazon United States?

The niche generates $122K/yr across 45 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +159.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the toy story costume adult niche?

21 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in toy story costume adult?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 11.1% — above our launch gate.

When does demand for toy story costume adult peak?

Demand peaks in Sep–Oct; the busiest month runs 69.1× the quietest.

What does it cost to enter the toy story costume adult niche?

Listings span $8.15–$161.70; the average listing price is $39.33 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

toy story costume adult

Worth a look

Shows demand growing +159.4% this quarter, but weak search conversion (0.3%) keeps it on the watch list.

Growth

Incredible+159.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$39.33

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$8.15–$161.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,431.22

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$122K

$122K/yr · 1.2M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, toy story costume adult is a $122K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

toy story costume adult market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $197K–$236K; units × avg price
Conversion rate: 0.3%
Avg BSR: #11,960
Page quality: 0%
Prime: 84%
Sponsored: 82%
Out of stock: 7.8%
Avg brand age: 36 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

37%

Top 20: 74%

Open market

37%

COSUSKET19%
Disney12%
Fun Costumes9%
MJC9%
Disguise8%
GONAAP6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +159.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 69.1×

Open Trend

Top toy story costume adult search terms

toy story costume262K/yr +198.0%0.1% conv.
toy story costume adult450K/yr +87.1%0.2% conv.
toy story costumes97K/yr +197.5%0.1% conv.
toy story adult costumes89K/yr +139.5%0.1% conv.
toy story costumes for adults26K/yr +449.2%0.3% conv.
toy story costume women43K/yr +127.2%0.1% conv.
toy story halloween costumes34K/yr +541.9%0.0% conv.
adult toy story costume47K/yr +180.4%0.3% conv.
toy story adult costume31K/yr +211.8%0.2% conv.
toy story family costumes20K/yr +344.7%0.0% conv.

All search terms

Top toy story costume adult products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSUSKET Fitted Unisex Adult Aliens Onesie Pajamas Halloween Flannel Womens Cosplay One Piece Costume Green/Blue

COSUSKET$29.834.7★9,011 rev

Beauty Shine Unisex Adult Onesie One Piece Pajamas Cosplay Cartoon Costume Halloween Christmas Sleepwear Jumpsuit Plush Homewear(Aliens Small)

Beauty Shine$22.514.5★6,114 rev

GONAAP Unisex Adult Green/Blue Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Green/Blue XX-Large)

GONAAP$27.114.5★1,503 rev

ressber Unisex Adult Onesie Pajamas Animal One Piece Halloween Costume Christmas Sleepwear Jumpsuit (US Alpha X-Large Regular Regular Aliens)

ressber$28.734.5★1,014 rev

Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz XXS/XS)

MJC$46.144.5★55 rev

Newest

by launch date

Disney Toy Story Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Theme Park Costume Casual Outfit Decoration Colorful Pink 4-5T

Disney$31.86980 rev

7mo ago

Toy Story Jessie Toddler Girl Romper with Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Red 4-5T

Disney$25.55884 rev

7mo ago

Disney Toy Story Union Suit Womens Jessie Costume One-Piece Pajama Cosplay Onesie (Large/X-Large Multicolored

Mad Engine$37.2310 rev

11mo ago

Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz XXS/XS)

MJC$46.1455 rev

1y ago

Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz 2X/3X)

MJC$47.1455 rev

1y ago

What buyers say about toy story costume adult

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“Fits perfectly”

Quality-Overall11%

“Excellent product”

Soft Feel9%

“Its really soft”

Ease Of Use5%

“Easy to care for”

Weight Light5%

“Cute and lightweight”

Efficiency5%

“Works perfect”

Value For Money3%

“Great price for a character dress”

Material Quality3%

“Really confortable and great material”

Shape/Style2%

“The costume seems to be in great shape”

Warmth2%

“warm he says”

What buyers complain about

Size-Overall25%

“Did not fit as expected”

Quality-Overall25%

“Cheap looking”

Product Condition11%

“Item came in used”

Functionality-Overall7%

“Inflatable does not work”

Comfort-Overall7%

“Not rlly comfortable near the ankles”

Print Quality4%

“Print quality of the image is absolutely terrible”

Value For Money4%

“I think the its over priced”

Weight Heavy4%

“And it does get quite heavy after about an hour of wear”

Advertised Vs Actual Product4%

“Frustrating that it didnt come complete like advertised”

Top return reasons

Size-Overall59%

Length8%

Material Quality5%

Product Condition3%

Quality-Overall2%

Value For Money2%

Chest Fit2%

Sleeve Fit2%

Advertised Vs Actual Product2%

Waist Fit2%

Common questions

Is toy story costume adult profitable to sell on Amazon United States?: The niche generates $122K/yr across 45 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +159.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the toy story costume adult niche?: 21 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in toy story costume adult?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 11.1% — above our launch gate.
When does demand for toy story costume adult peak?: Demand peaks in Sep–Oct; the busiest month runs 69.1× the quietest.
What does it cost to enter the toy story costume adult niche?: Listings span $8.15–$161.70; the average listing price is $39.33 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.