Toy Story 5
MaybeSearch demand grew >1,000% this quarter. But buyers convert on only 0.9% of searches, so Toy Story 5 is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 4561
- Market size
- $392K/yr1.5M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 37%top-5 click share · 12 brands · 158 sellers
Flapen Score
Toy Story 5 against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toy Story 5 is stronger. Inside it, weaker.
Market
The Toy Story 5 market on Amazon at a glance
Shoppers on Amazon United States searched for Toy Story 5 1.5M times last year and spent an estimated $392K. The top 5 brands take 82% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $392Ka year
- Top search term
- toy story 51.2M searches a year
02 · Price
A sale here is worth $27.24.
Listings sell for $27.24 on average, from $4.01 to $56.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $27.24 that is $7K to $14K a year per listing.
- Average price
- $27.24inside the $15 to $100 sweet spot
- Price range
- $4.01–$56.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #284 within Clothing. It carries 3,569 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 93%
- Out of stock, average day
- 12.7%
- Average rank
- #284in Clothing
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,569per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 23 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Toy Story 5 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 6 Big Kid Medium
- Price
- $56.61
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 1y ago

Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 5 Big Kid Medium
- Price
- $55.60
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 1y ago

Mattel Disney and Pixar Toy Story 5 What is a Wedding? 4 Figure Pack with Accessories Playscale Story Pack
- Price
- $32.27
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1mo ago

Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)
- Price
- $41.32
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 2mo ago

Disney Toy Story Boys Rash Guard & Swim Trunks Two Piece Set Buzz Lightyear Woody Swimsuit Bathing Suit Ages 37 (5-6 Years Multi Woody)
- Price
- $18.80
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 10mo ago
Trending
90-day click momentum
Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 2 Little Kid Medium
- Price
- $56.48
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 1y ago

Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Woody
- Price
- $21.40
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 2mo ago

Disney Lightning McQueen Mickey Mouse & Buzz Lightyear Boys Swim Trunks
- Price
- $15.50
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 9mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Lilypad
- Price
- $20.23
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 2mo ago

Get Trend Disney Toy Story Boys Underwear Soft Toddler Boxer Briefs Breathable Elastic Waist Underpants 3 Pack Ages 2-7 (6-7 Years Multi Toy Story)
- Price
- $18.62
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5mo ago
Newest
by launch date
Belkin Disney Pixar Toy Story 5 Lilypad Inspired iPad A16 Case Kids (11th Generation 2025 11 / 10th Generation 2022 10.9) Shockproof Protective Cover with Handle & Kickstand Durable Non-Toxic
- Price
- $46.87
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 1mo ago

Mattel Disney and Pixar Toy Story 5 What is a Wedding? 4 Figure Pack with Accessories Playscale Story Pack
- Price
- $32.27
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1mo ago

LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
- Price
- $27.02
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 2mo ago

Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys
- Price
- $23.59
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)
- Price
- $41.32
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
12
Sellers
158
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
13%
- Mattel26%
- Crocs21%
- Disney19%
- Get Trend12%
- LeapFrog5%
- Disney Store4%
- Open — no brand owns it (6 brands, 13%)
Search terms
Top Toy Story 5 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy story 51.2M/yr
- toy story 5 toys199K/yr
- toy story 5toys34K/yr
- toy story five toys28K/yr
- toy story five22K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Story 5
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Runs small
so big
Shirt was short
Breaks easily
Broken
Broke after 2 days
Also, the price is absolutely insane for what you get
Too expensive
I think the price was high
Overpriced for the quality
Not great quality
Cheaply made
then stopped working
not functional
Doesnt work
Love
Fun game
Great fun
Fun for kids
Quality shirt
The build quality is great
Best Quality
It's definitely travel size friendly
Fit great
Very impressed with the size
Great Christmas Gift
PERFECT PRESENT
Awesome gift
Works as advertised
Look exactly like the photo
As Described
Return
1.3% Return rate 39% Fixable by listing
Runs small
so big
Shirt was short
then stopped working
not functional
Doesnt work
Also, the price is absolutely insane for what you get
Too expensive
I think the price was high
a button broke off
buttons are now stuck
missing button
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Story 5 questions
Answered from the same tracked data.









