toy story 5
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.24avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.01–$56.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$392K$392K/yr · 1.5M searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,569.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toy story 5 is a $392K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $409K–$545K
- units × avg price
- Launch success
- 77%
- 23 of 30 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 65%
- Out of stock
- 12.7%
- Avg brand age
- 34 months
- Avg seller age
- 150 days
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
12
Sellers
158
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
13%
- Mattel26%
- Crocs21%
- Disney19%
- Get Trend12%
- LeapFrog5%
- Disney Store4%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 6 Big Kid Medium
Crocs$56.614.8★839 rev
Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 5 Big Kid Medium
Crocs$55.604.8★839 rev
Mattel Disney and Pixar Toy Story 5 What is a Wedding? 4 Figure Pack with Accessories Playscale Story Pack
Mattel$32.274.8★46 rev
Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)
Mattel$41.324.5★67 rev
Disney Toy Story Boys Rash Guard & Swim Trunks Two Piece Set Buzz Lightyear Woody Swimsuit Bathing Suit Ages 37 (5-6 Years Multi Woody)
Get Trend$18.804.3★45 rev
Newest
by launch date
Belkin Disney Pixar Toy Story 5 Lilypad Inspired iPad A16 Case Kids (11th Generation 2025 11 / 10th Generation 2022 10.9) Shockproof Protective Cover with Handle & Kickstand Durable Non-Toxic
Belkin$46.8751 rev
Mattel Disney and Pixar Toy Story 5 What is a Wedding? 4 Figure Pack with Accessories Playscale Story Pack
Mattel$32.2746 rev
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
LeapFrog$27.0264 rev
Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys
eKids$23.5922 rev
Toy Story 5 Kids Camera with SD Card and Tripod Digital Camera for Kids
eKids$34.9516 rev
Trending
90-day click momentum
Mattel Disney and Pixar Toy Story 5 Bullseye 24-in Plush Toy
Mattel$53.855.0★
Mattel Disney and Pixar Toy Story 5 Critter Talk Jessie
Mattel$28.744.4★
Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye
Mattel$20.694.8★
Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 2 Little Kid Medium
Crocs$56.484.8★
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Woody
Mattel$21.404.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Quality shirt”
“It's definitely travel size friendly”
“Great Christmas Gift”
“Works as advertised”
“Worth it”
“The case feels very durable”
“good fun nice collectible”
“The design is colorful”
“The fabric is soft”
What buyers complain about
“Runs small”
“Breaks easily”
“Also, the price is absolutely insane for what you get”
“Overpriced for the quality”
“then stopped working”
“No sound”
“Sizes are misleading”
“the string broke after about one month of normal use”
“a button broke off”
“the battery is dead”
Top return reasons
Common questions
- Is toy story 5 profitable to sell on Amazon United States?
- The niche generates $392K/yr across 43 tracked products. 23 of 30 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (61/100).
- How competitive is the toy story 5 niche?
- 12 brands and 158 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in toy story 5?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.3%.
- What does it cost to enter the toy story 5 niche?
- Listings span $4.01–$56.61; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 3,569 reviews — the moat a new listing must climb.
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