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Toy Story 5

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.9% of searches, so Toy Story 5 is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$392K/yr1.5M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
37%top-5 click share · 12 brands · 158 sellers

Flapen Score

Toy Story 5 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toy Story 5 is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story 5 market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Story 5 1.5M times last year and spent an estimated $392K. The top 5 brands take 82% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
$392Ka year
Top search term
toy story 51.2M searches a year

02 · Price

A sale here is worth $27.24.

Listings sell for $27.24 on average, from $4.01 to $56.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $27.24 that is $7K to $14K a year per listing.

Average price
$27.24inside the $15 to $100 sweet spot
Price range
$4.01–$56.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #284 within Clothing. It carries 3,569 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
93%
Out of stock, average day
12.7%
Average rank
#284in Clothing
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,569per listing
Listings tracked
43

04 · Newcomers

Amazon counts 23 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
23Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toy Story 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$16K$31K$47K$63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12

Sellers

158

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 75%

Open market

13%

  • Mattel26%
  • Crocs21%
  • Disney19%
  • Get Trend12%
  • LeapFrog5%
  • Disney Store4%
  • Open — no brand owns it (6 brands, 13%)

Search terms

Top Toy Story 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story 51.2M/yr
  • toy story 5 toys199K/yr
  • toy story 5toys34K/yr
  • toy story five toys28K/yr
  • toy story five22K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story 5

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.59

Runs small

so big

Shirt was short

Durability10%−0.06

Breaks easily

Broken

Broke after 2 days

Value For Money6%−0.01

Also, the price is absolutely insane for what you get

Too expensive

I think the price was high

Quality-Overall6%+0.32

Overpriced for the quality

Not great quality

Cheaply made

Functionality-Overall5%−0.03

then stopped working

not functional

Doesnt work

Love

Fun/Entertainment Experience21%+1.84

Fun game

Great fun

Fun for kids

Quality-Overall14%+0.32

Quality shirt

The build quality is great

Best Quality

Size-Overall8%+0.59

It's definitely travel size friendly

Fit great

Very impressed with the size

Gifting Purpose6%+0.48

Great Christmas Gift

PERFECT PRESENT

Awesome gift

Advertised Vs Actual Product6%

Works as advertised

Look exactly like the photo

As Described

Return

1.3% Return rate 39% Fixable by listing

Size-Overall29%▅▇▇▇██

Runs small

so big

Shirt was short

Functionality-Overall13%█▆▆▆▄▄

then stopped working

not functional

Doesnt work

Value For Money10%▅▅▆▆▇█

Also, the price is absolutely insane for what you get

Too expensive

I think the price was high

Touch/Button Controls8%▇▇█▇▄▅

a button broke off

buttons are now stuck

missing button

Defective Material/Parts8%▆██▆▆▆

FAQ

Common Toy Story 5 questions

Answered from the same tracked data.