toy spear
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.41avg listing price — sweet spot $15–$100
Review moat
Great120.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.12–$126.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, toy spear is a $36K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
toy spear market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,411
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 55%
- Out of stock
- 19.6%
- Avg brand age
- 48 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
52
Top-5 brand share
64%
Top 20: 96%
Top-5 click share
43%
Top 20: 83%
Open market
30%
- Servllcell25%
- Dress Up America12%
- Munetoshi11%
- Nicky Bigs Novelties8%
- Fun Costumes8%
- meiqidi6%
Demand
Weekly Amazon search volume, last 32 weeks — -19.3% search growth over the last 90 days.Top toy spear search terms
- toy spear18K/yr
- foam spear14K/yr
- spartan spear10K/yr
- spear prop11K/yr
- spear toy5K/yr
- toy spears for kids6K/yr
- fake spear6K/yr
- roman spear5K/yr
- plastic spear4K/yr
Top toy spear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dress Up America Foam Warrior Costume Spear 40 Inch Medieval Fantasy Prop for Cosplay Knight Gladiator & Themed Costumes
Dress Up America$22.774.3★10 rev
Spartan Spear 63In Medieval Roman Plastic Spear Prop Costume Accessory Weapon Cosplay Vikings Role Play Decoration for Halloween Party
Servllcell$18.564.2★121 rev
Nicky Bigs Novelties Roman Spartan Spear Cosplay Spear Medieval Fake Spears Spartan Costume For Men Roman Soldier Costume
Nicky Bigs Novelties$16.774.3★456 rev
63 Foam Spartan Spear Greek 300 Detachable Foam LARP Cosplay Movie Prop
Munetoshi$34.404.2★77 rev
Spartan Spear 56In Medieval Roman Plastic Spear Prop Costume Accessory Weapon Cosplay Vikings Role Play Decoration for Halloween Party
Servllcell$17.144.2★121 rev
Newest
by launch date
Spartan Spear 58In Medieval Roman Plastic Spear Prop Costume Accessory Weapon Cosplay Vikings Role Play Decoration for Halloween Party
Servllcell$17.478 rev
2 Pcs Spartan Spears Toy 70.8 Halloween Props Gladiator Spear Weapons Roman Warrior Costume Accessories Black
JINXOLET$22.760 rev
ZEKLZD Medieval Roman Plastic Spear Prop 20.6 Hand Short Spear Toy Halloween Costume Accessory Weapon Cosplay Vikings Role Play
ZEKLZD$14.9910 rev
Indian Stone Spear Prop Plastic Native American Costume with Skull Feather Voodoo Accessory Halloween Cosplay Party Brown
Servllcell$20.4923 rev
Dress Up America Foam Warrior Costume Spear 40 Inch Medieval Fantasy Prop for Cosplay Knight Gladiator & Themed Costumes
Dress Up America$22.7710 rev
Trending
90-day click momentumSpartan Spear 58In Medieval Roman Plastic Spear Prop Costume Accessory Weapon Cosplay Vikings Role Play Decoration for Halloween Party
Servllcell$17.474.0★
2 Pcs Spartan Spears Toy 70.8 Halloween Props Gladiator Spear Weapons Roman Warrior Costume Accessories Black
JINXOLET$22.760.0★
Indian Stone Spear Prop Plastic Native American Costume with Skull Feather Voodoo Accessory Halloween Cosplay Party Brown
Servllcell$20.494.0★
ZEKLZD Medieval Roman Plastic Spear Prop 20.6 Hand Short Spear Toy Halloween Costume Accessory Weapon Cosplay Vikings Role Play
ZEKLZD$14.994.0★
Fun Costumes 7-Inch Plastic Stone Tip Shaped Spear Faux Fake Spear Costume Accessory Costume Accessories for Warriors
Fun Costumes$9.930.0★
What buyers say about toy spear
What buyers praise and complain about, mined from review topics.What buyers love
“its really well made”
“Light weighted”
“It has a nice design”
“Lightweight yet durable”
“Overall, good value for the money for a costume Prop”
“the right size”
“sturdy dense foam”
“GREAT for kids”
“feels surprisingly strong for being made of plastic”
“easy to play with”
What buyers complain about
“It looks cheap”
“made entirely of plastic”
“The shaft is cracked”
“not sturdy”
“Its long”
“Overpriced”
“It is long”
“The plastic is thick although the spear feels slightly hollow”
“They are false advertising it's made of plastic”
“that can be a little tough”
Top return reasons
Common questions
- Is toy spear profitable to sell on Amazon United States?
- The niche generates $36K/yr across 38 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the toy spear niche?
- 25 brands and 52 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in toy spear?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 4.2%.
- What does it cost to enter the toy spear niche?
- Listings span $9.12–$126.56; the average listing price is $33.41 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.