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Toy Spear

Fail

Shoppers spend an estimated $36K a year here, so Toy Spear is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$36K/yr79K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
43%top-5 click share · 25 brands · 52 sellers

Flapen Score

Toy Spear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toy Spear is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Spear market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Spear 79K times last year and spent an estimated $36K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
1.4%
Market size, estimated
$36Ka year
Top search term
toy spear18K searches a year

02 · Price

A sale here is worth $33.41.

Listings sell for $33.41 on average, from $9.12 to $126.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.41 that is $0 to $3K a year per listing.

Average price
$33.41inside the $15 to $100 sweet spot
Price range
$9.12–$126.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #1,411 within Props. It carries 121 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
63%
Out of stock, average day
19.6%
Average rank
#1,411in Props
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
121per listing
Listings tracked
38

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Toy Spear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

52

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

43%

Top 20: 83%

Open market

30%

  • Brand 125%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Toy Spear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Toy Spear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy spear18K/yr
  • foam spear14K/yr
  • spartan spear10K/yr
  • spear prop11K/yr
  • spear toy5K/yr
  • toy spears for kids6K/yr
  • fake spear6K/yr
  • roman spear5K/yr
  • plastic spear4K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Spear

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“It looks cheap”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toy Spear questions

Answered from the same tracked data.