Skip to content

Toy Katana

Fail

The top 5 products take 100% of clicks, so Toy Katana is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$84K/yr419K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Toy Katana against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toy Katana is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Katana market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Katana 419K times last year and spent an estimated $84K. All 5 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
1.1%
Market size, estimated
$84Ka year
Peak month
October3.7× the quietest month
Top search term
toy katana53K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $10.06 to $31.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.62 that is $2K to $5K a year per listing.

Average price
$18.62inside the $15 to $100 sweet spot
Price range
$10.06–$31.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Props. It carries 136 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#50in Props
Average rating
3.80 starsAmazon United States average 4.42 stars
Average reviews
136per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toy Katana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Toy Katana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Toy Katana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy katana53K/yr
  • ninja weapons52K/yr
  • fake katana37K/yr
  • 3d printed sword21K/yr
  • katana toy29K/yr
  • ninja swords for kids40K/yr
  • ninja weapons real23K/yr
  • plastic katana20K/yr
  • retractable sword16K/yr
  • 3d printed weapons12K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Katana

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
42%of negative reviews mention “Durability”
4.6%of orders come back
“it immediately fell apart”
A buyer, on “Durability”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Toy Katana questions

Answered from the same tracked data.