Is towel robe profitable to sell on Amazon United States?

The niche generates $460K/yr across 53 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Skip it (39/100).

How competitive is the towel robe niche?

11 brands and 65 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in towel robe?

Top complaints mined from reviews: Size-Overall, Smell, Weight Heavy. The return rate is 5.8% — above our launch gate.

When does demand for towel robe peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the towel robe niche?

Listings span $21.69–$187.25; the average listing price is $87.98 (sweet spot $15–$100). The average incumbent carries 1,132 reviews — the moat a new listing must climb.

towel robe

Skip it

Soft demand (-32.7% this quarter) — this niche doesn't clear our bar today.

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$87.98

avg listing price — sweet spot $15–$100

Review moat

Good1,132.15

avg incumbent reviews — the moat a new listing must climb

Market size

Good$460K

$460K/yr · 569K searches

Price range

Okay$21.69–$187.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.7%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, towel robe is a $460K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

towel robe market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $352K–$440K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,039
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 0.6%
Avg brand age: 49 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 66%

Open market

Barefoot Dreams70%
MH MYLUNE HOME10%
PAVILIA7%
bearberry4%
WESHIONGOO3%
DOOWELL1%
Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top towel robe search terms

barefoot dreams robe318K/yr -35.2%1.5% conv.
womens terry cloth robe32K/yr +29.4%0.1% conv.
barefoot dreams robes for women44K/yr -15.3%1.7% conv.
skims robe22K/yr -26.6%0.2% conv.
sweater robe21K/yr -49.1%0.1% conv.
barefoot dreams robe dupe17K/yr -43.2%0.6% conv.
long terry cloth robes for women17K/yr -51.9%0.2% conv.
chenille robes14K/yr -54.2%0.0% conv.
sweater robes for women15K/yr -43.0%0.1% conv.
barefoot dreams cozychic robe9K/yr -12.3%1.2% conv.

All search terms

Top towel robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barefoot Dreams CozyChic Lite Ribbed Robe Faded Rose-Pearl S/M

Barefoot Dreams$82.374.8★485 rev

MH MYLUNE HOME Ultra Soft Robe With Pockets Spa Bathrobe Loungewear Calf-Length Plush Fuzzy Fluffy Wrap Robe for Women Womens Robes Hooded Ribbed Taupe

MH MYLUNE HOME$50.634.7★534 rev

Barefoot Dreams CozyChic Adult Robe Dove Gray Size 01

Barefoot Dreams$103.644.6★1,199 rev

Barefoot Dreams CozyChic Adult Robe Heathered Dusty Rose-White Size 02

Barefoot Dreams$114.334.6★1,199 rev

Barefoot Dreams CozyChic Lite Ribbed Robe Black S/M

Barefoot Dreams$84.834.8★485 rev

Newest

by launch date

Barefoot Dreams CozyChic Adult Robe Juneberry Size 1

Barefoot Dreams$106.021,199 rev

2mo ago

Barefoot Dreams CozyChic Blanket Stitch Robe (US Numeric 2 3 Regular Regular Dark Moss)

Barefoot Dreams$187.252 rev

10mo ago

Barefoot Dreams CozyChic Blanket Stitch Robe (US Numeric 3 4 Regular Regular Dark Moss)

Barefoot Dreams$187.192 rev

10mo ago

Barefoot Dreams CozyChic Ultra Lite Contrast Scallop Ribbed Robe Pearl Large/X-Large

Barefoot Dreams$150.122 rev

1y ago

Barefoot Dreams CozyChic Starry Night Robe Blue Dusk-Pearl Small

Barefoot Dreams$155.770 rev

1y ago

What buyers say about towel robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel27%

“Soft and breathable”

Comfort-Overall13%

“Super comfortable”

Quality-Overall9%

“Excellent Quality”

Warmth9%

“soft fluffy and warm”

Size-Overall8%

“Fits perfect”

Value For Money4%

“Worth it”

Color4%

“Color is accurate”

Gifting Purpose3%

“Best gift to give”

Advertised Vs Actual Product3%

“As advertised”

Material Quality3%

“Super comfy material”

What buyers complain about

Size-Overall15%

“However, it is short, very short”

Smell5%

“has a slight smell”

Weight Heavy4%

“Way too heavy of what I”

Pilling/Linting4%

“Color Faded and Lint Everywhere”

Thickness3%

“Its a bit thin”

Thin2%

“Thin”

Shape/Style2%

“Sweater; I have 2 and both have lost shape after only wearing a few times”

Hard Feel2%

“not as soft as my husbands robe”

Stretchability/Expandability/Elasticity2%

“Too stretchy”

Sleeve Fit2%

“the sleeves are so long”

Top return reasons

Size-Overall37%

Length10%

Material Quality10%

Sleeve Fit6%

Color6%