Is towel bathrobe profitable to sell on Amazon United States?

The niche generates $17K/yr across 59 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).

How competitive is the towel bathrobe niche?

24 brands and 29 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in towel bathrobe?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.0% — above our launch gate.

What does it cost to enter the towel bathrobe niche?

Listings span $17.62–$116.73; the average listing price is $38.32 (sweet spot $15–$100). The average incumbent carries 3,509 reviews — the moat a new listing must climb.

towel bathrobe

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$38.32

avg listing price — sweet spot $15–$100

Price range

Great$17.62–$116.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,508.88

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$17K

$17K/yr · 102K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, towel bathrobe is a $17K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

towel bathrobe market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $38K–$48K; units × avg price
Conversion rate: 0.4%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 7.4%
Avg brand age: 48 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

36%

Top 20: 72%

Open market

31%

PJGGZ20%
Alpine Swiss19%
Marquess9%
KAHAF COLLECTION8%
Lacoste7%
Turkuoise7%

Demand

Weekly Amazon search volume, last 44 weeks — -10.9% search growth over the last 90 days.

Open Trend

Top towel bathrobe search terms

terry cloth robes24K/yr -10.0%0.7% conv.
terrycloth robe15K/yr +29.0%0.5% conv.
bathrobe terry cloth11K/yr -12.5%0.6% conv.
cotton towel robe8K/yr -10.4%0.4% conv.
terry bath robe7K/yr +16.2%0.8% conv.
bath robe terry cloth women7K/yr -21.7%0.7% conv.
terrycloth bathrobe8K/yr -0.9%0.5% conv.
terry cloth robe women6K/yr -4.9%0.6% conv.
ladies terry cloth bath robes6K/yr -50.5%1.0% conv.
terry cloth bath robes5K/yr -31.4%1.0% conv.

All search terms

Top towel bathrobe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

alpine swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe White Small / Medium

Alpine Swiss$53.174.5★2,048 rev

Marquess All-Cotton Bathrobe Thick Plush Cloth Housecoat Terry Toweling Sweat Steaming Clothes Comfortable & Warm (Forest)

Marquess$48.544.5★2,279 rev

PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)

PJGGZ$23.484.4★836 rev

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Magenta

Lacoste$42.324.5★2,012 rev

Turkuoise Womens 100% Cotton Turkish Terry Cloth Kimono Bathrobes White One Size

Turkuoise$39.054.3★3,624 rev

Newest

by launch date

Plush Bath Robes For Women After Shower Soft Long Towel Robe Quick Dry&Warm Womens Bathrobe (US Alpha Large X-Large Regular Regular Light Green)

Wubbept$17.7625 rev

8mo ago

PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)

PJGGZ$24.11304 rev

9mo ago

MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size

MONARCH$90.0187 rev

9mo ago

KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha X-Large Regular Regular AQUA)

KAHAF COLLECTION$19.4292 rev

1y ago

KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha Large Regular Regular White)

KAHAF COLLECTION$19.3792 rev

1y ago

What buyers say about towel bathrobe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“Soft and absorbent”

Quality-Overall13%

“good quality and arrived on time”

Comfort-Overall13%

“Quality and comfort”

Size-Overall10%

“The fit is comfortable”

Warmth8%

“Comfy and warm”

Value For Money5%

“Worth the money”

Material Quality4%

“Comfortable material”

Color3%

“Color is accurate”

Absorbency3%

“Soft and absorbent”

Weight Light3%

“Great lightweight bathrobe for a cover-up”

What buyers complain about

Size-Overall19%

“Bigger than expected”

Quality-Overall10%

“Cheap”

Material Quality7%

“Poor quality of the material”

Thickness6%

“It wasnt as thick as I thought it was going to be”

Weight Heavy4%

“It was too bulky for me”

Hard Feel3%

“not soft at all”

Durability3%

“fraying after only a few months”

Thin2%

“Very thin and cotton is rough”

Absorbency2%

“No absorbency”

Value For Money2%

“it looks expensive”

Top return reasons

Size-Overall33%

Material Quality17%

Length8%

Thin6%

Sleeve Fit6%

Quality-Overall4%