Towel Bathrobe
FailShoppers spend an estimated $17K a year here, so Towel Bathrobe is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $17K/yr102K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 36%top-5 click share · 24 brands · 29 sellers
Flapen Score
Towel Bathrobe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Towel Bathrobe is stronger. Inside it, weaker.
Market
The Towel Bathrobe market on Amazon at a glance
Shoppers on Amazon United States searched for Towel Bathrobe 102K times last year and spent an estimated $17K. The top 5 brands take 62% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $17Ka year
- Top search term
- terry cloth robes24K searches a year
02 · Price
A sale here is worth $38.32.
Listings sell for $38.32 on average, from $17.62 to $116.73. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.32 that is $0 to $4K a year per listing.
- Average price
- $38.32inside the $15 to $100 sweet spot
- Price range
- $17.62–$116.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #214 within Sleep & Lounge. It carries 3,509 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #214in Sleep & Lounge
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 3,509per listing
- Listings tracked
- 59
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Towel Bathrobe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
alpine swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe White Small / Medium
- Price
- $53.17
- Rating
- 4.5/5
- Reviews
- 2,048
- Age
- 8y ago

Marquess All-Cotton Bathrobe Thick Plush Cloth Housecoat Terry Toweling Sweat Steaming Clothes Comfortable & Warm (Forest)
- Price
- $48.54
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago

PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)
- Price
- $23.48
- Rating
- 4.4/5
- Reviews
- 836
- Age
- 1y ago

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Magenta
- Price
- $42.32
- Rating
- 4.5/5
- Reviews
- 2,012
- Age
- 5y ago

Turkuoise Womens 100% Cotton Turkish Terry Cloth Kimono Bathrobes White One Size
- Price
- $39.05
- Rating
- 4.3/5
- Reviews
- 3,624
- Age
- 9y ago
Trending
estimated 90-day click momentum
Plush Bath Robes For Women After Shower Soft Long Towel Robe Quick Dry&Warm Womens Bathrobe (US Alpha Large X-Large Regular Regular Light Green)
- Price
- $17.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 8mo ago

KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha Large Regular Regular White)
- Price
- $19.37
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 1y ago

Alpine Swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe LIL LXL
- Price
- $52.96
- Rating
- 4.5/5
- Reviews
- 2,048
- Age
- 6y ago

Alpine Swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe LIL SM
- Price
- $53.26
- Rating
- 4.5/5
- Reviews
- 2,048
- Age
- 6y ago

KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha X-Large Regular Regular AQUA)
- Price
- $19.42
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 1y ago
Newest
by launch date
Plush Bath Robes For Women After Shower Soft Long Towel Robe Quick Dry&Warm Womens Bathrobe (US Alpha Large X-Large Regular Regular Light Green)
- Price
- $17.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 8mo ago

PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)
- Price
- $24.11
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 9mo ago

MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size
- Price
- $90.01
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9mo ago

KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha X-Large Regular Regular AQUA)
- Price
- $19.42
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 1y ago

KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha Large Regular Regular White)
- Price
- $19.37
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
24 rising
Sellers
29
Est. top-5 brand share
62%
Top 20: 98%
Est. top-5 click share
36%
Top 20: 72%
Open market
31%
- PJGGZ20%
- Alpine Swiss19%
- Marquess9%
- KAHAF COLLECTION8%
- Lacoste7%
- Turkuoise7%
Demand
Towel Bathrobe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.5× · 10 of 12 months tracked
Search terms
Top Towel Bathrobe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- terry cloth robes24K/yr
- terrycloth robe15K/yr
- bathrobe terry cloth11K/yr
- cotton towel robe8K/yr
- terry bath robe7K/yr
- bath robe terry cloth women7K/yr
- terrycloth bathrobe8K/yr
- terry cloth robe women6K/yr
- ladies terry cloth bath robes6K/yr
- terry cloth bath robes5K/yr
Reviews and returns
What reviews say buyers love and hate about Towel Bathrobe
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towel Bathrobe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









