Tote Bag for Men
FailBuyers convert on only 0.7% of searches, so Tote Bag for Men is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $173K/yr581K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 27%top-5 click share · 42 brands · 89 sellers
Flapen Score
Tote Bag for Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tote Bag for Men is stronger. Inside it, weaker.
Market
The Tote Bag for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Tote Bag for Men 581K times last year and spent an estimated $173K. The top 5 brands take 45% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $173Ka year
- Peak month
- August3.0× the quietest month
- Top search term
- tote bag for men148K searches a year
02 · Price
A sale here is worth $41.42.
Listings sell for $41.42 on average, from $4.97 to $369.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $41.42 that is $0 to $4K a year per listing.
- Average price
- $41.42inside the $15 to $100 sweet spot
- Price range
- $4.97–$369.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #3,780 within Travel Totes. It carries 1,422 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #3,780in Travel Totes
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,422per listing
- Listings tracked
- 66
04 · Newcomers
8 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Tote Bag for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AllSaints MENS M170XB UNDERGROUND TOTE BLACK/CHALK ONE SIZE
- Price
- $43.22
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 2y ago

Carhartt Vertical Open Tote Durable Water-Resistant Tote Bag Black
- Price
- $41.58
- Rating
- 4.7/5
- Reviews
- 2,309
- Age
- 2y ago

The North Face Borealis Tote Bag - Over Shoulder & Backpack Carry Options Water Repellent 13 Laptop Sleeve TNF Black/TNF Black-NPF One Size
- Price
- $75.45
- Rating
- 4.6/5
- Reviews
- 956
- Age
- 2y ago

COACH Utility Tote
- Price
- $187.14
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 7mo ago

Apenze Small Gym Bag 14 inch lightweight Carry On Mini Duffel Bag for Travel Sport - Black
- Price
- $13.63
- Rating
- 4.6/5
- Reviews
- 2,171
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Essentials Unisex Adults Convertible Nylon Backpack Tote with Adjustable Straps for Men and Women Black One Size
- Price
- $22.95
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 3mo ago

Converse Unisex AdultTaylor Tote Bag Black One Size
- Price
- $15.94
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago

Nike Heritage 2.0 Tote Bag (22L) Oatmeal/Volt/Black MISC
- Price
- $33.70
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 1y ago

Carhartt Crossbody Zip Bag Durable Adjustable Crossbody Bag with Zipper Closure for Men and Women Black
- Price
- $31.51
- Rating
- 4.7/5
- Reviews
- 713
- Age
- 2y ago

BALEINE Large Utility Tote Bag with Reinforced Bottom Multi-Pockets and Top Zipper Closure Perfect for Teachers Nurses Travel Work - Water-Resistant (Medium Black)
- Price
- $18.22
- Rating
- 4.7/5
- Reviews
- 2,082
- Age
- 2y ago
Newest
by launch date
Amazon Essentials Unisex Adults Convertible Nylon Backpack Tote with Adjustable Straps for Men and Women Black One Size
- Price
- $22.95
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 3mo ago

COACH Utility Tote
- Price
- $187.14
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 7mo ago

Bagelite Extra Large Canvas Tote for Women Men Utility Work Bag with Zipper Big Laptop Bags Teacher Tote Black
- Price
- $19.90
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 10mo ago

Converse Unisex AdultTaylor Tote Bag Black One Size
- Price
- $15.94
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago

Nike Heritage 2.0 Tote Bag (22L) Oatmeal/Volt/Black MISC
- Price
- $33.70
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
42 falling
Sellers
89
Est. top-5 brand share
45%
Top 20: 86%
Est. top-5 click share
27%
Top 20: 67%
Open market
51%
- Carhartt20%
- AllSaints8%
- Bagelite7%
- Amazon Essentials5%
- TOPDesign5%
- The North Face4%
Demand
Tote Bag for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Tote Bag for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tote bag for men148K/yr
- mens tote bag119K/yr
- tote bag men57K/yr
- bolso de mano para hombre55K/yr
- men tote bag42K/yr
- mens tote25K/yr
- tote bags for men24K/yr
- mens tote bags for work22K/yr
- canvas tote bag for men17K/yr
- mens tote bags12K/yr
Reviews and returns
What reviews say buyers love and hate about Tote Bag for Men
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tote Bag for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









