Is tory burch wallet profitable to sell on Amazon United States?

The niche generates $308K/yr across 63 tracked products. 13 of 25 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (41/100).

How competitive is the tory burch wallet niche?

12 brands and 17 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in tory burch wallet?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 4.3%.

When does demand for tory burch wallet peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the tory burch wallet niche?

Listings span $10.03–$172.48; the average listing price is $78.22 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

tory burch wallet

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Review moat

Great281.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$78.22

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$10.03–$172.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$308K

$308K/yr · 788K searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, tory burch wallet is a $308K/yr Amazon United States market (788K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

tory burch wallet market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $313K–$391K; units × avg price
Conversion rate: 0.5%
Avg BSR: #619
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 19.7%
Avg brand age: 38 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 67%

Open market

Coach88%
Michael Kors2%
CLUCI2%
Marc Jacobs1%
Youbus1%
Tory Burch1%
Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -16.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top tory burch wallet search terms

coach card holder178K/yr -1.6%0.4% conv.
coach card case118K/yr -39.5%0.5% conv.
cherry wallet69K/yr -19.7%0.4% conv.
coach zip card case63K/yr -32.7%0.2% conv.
coach wallet keychain36K/yr -10.7%0.3% conv.
tarjetero coach31K/yr -11.8%0.1% conv.
black coach wallet32K/yr -28.8%0.3% conv.
coach card wallet54K/yr -30.1%0.4% conv.
coach slim wallet20K/yr -21.2%0.4% conv.
coach zip around wallets17K/yr +222.4%0.2% conv.

All search terms

Top tory burch wallet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COACH Polished Pebble Leather Essential Card Case Black One Size

Coach$74.234.8★520 rev

Coach Attachment Card Case

Coach$74.384.8★201 rev

Coach Womens Essential Card Case Maple One Size

Coach$74.154.8★520 rev

Coated Canvas Signature Essential Chain Card Case

Coach$90.354.8★150 rev

Coach Womens Essential Slim Card Case Black One Size One Size

Coach$93.464.7★381 rev

Newest

by launch date

Coach Essential Card Case

Coach$70.42520 rev

1mo ago

Coated Canvas Signature Essential Chain Card Case

Coach$90.35150 rev

4mo ago

COACH Womens Essential Card Case Melon Pink One Size

Coach$68.28520 rev

4mo ago

COACH Crystal Signature Jacquard Essential Card Case

Coach$82.76520 rev

7mo ago

Tory Burch Womens Kira Diamond Quilt Charm Zip Card Case Black One Size

Tory Burch$169.204 rev

7mo ago

What buyers say about tory burch wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“true to brand quality”

Size-Overall20%

“Fits everything I need”

Color9%

“Love the color”

Value For Money7%

“Worth it”

Leather Quality6%

“Beautiful leather”

Advertised Vs Actual Product5%

“just as advertised”

Design-Overall3%

“great design”

Durability3%

“Durable”

Pockets/Compartments3%

“Great wallet and holds many cards”

Zipper Quality3%

“The zipper goes smoothly”

What buyers complain about

Size-Overall40%

“It will be too tight”

Zipper Quality7%

“zipper is broken unable to return”

Quality-Overall5%

“Looks and feels cheap”

Value For Money5%

“A little pricey”

Ease Of Use3%

“Unfortunately, to me it is too expensive to be so challenging to use”

Stiffness3%

“stiff”

Durability2%

“It broke”

Material Quality2%

“Terrible material- looks to cheap for the price”

Color2%

“The color was different then shown”

Ease Of Cleaning2%

“gets dirty fast”

Top return reasons

Size-Overall54%

Color7%

Advertised Vs Actual Product7%

Value For Money5%

Material Quality4%

Leather Quality3%

Quality-Overall3%