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Tory Burch Miller Sandals

Fail

Buyers convert on only 0.1% of searches, so Tory Burch Miller Sandals is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$39K/yr279K searches / yr
90-day growth
+42.8%search demand this quarter
Competition
39%top-5 click share · 7 brands · 9 sellers

Flapen Score

Tory Burch Miller Sandals against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tory Burch Miller Sandals is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tory Burch Miller Sandals market on Amazon at a glance

Shoppers on Amazon United States searched for Tory Burch Miller Sandals 279K times last year and spent an estimated $39K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+42.8%
Conversion, latest week
0.1%
Market size, estimated
$39Ka year
Peak month
May2.2× the quietest month
Top search term
black tory burch sandals24K searches a year

02 · Price

A sale here is worth $139.61.

Listings sell for $139.61 on average, from $13.95 to $296.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $139.61 that is $0 to $14K a year per listing.

Average price
$139.61above the $15 to $100 sweet spot
Price range
$13.95–$296.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #328 within Sandals. It carries 2,240 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#328in Sandals
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,240per listing
Listings tracked
38

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tory Burch Miller Sandals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

1%

  • Brand 172%
  • Brand 214%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tory Burch Miller Sandals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Tory Burch Miller Sandals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tory burch sandals24K/yr
  • sandalias tory burch26K/yr
  • tory burch miller sandals28K/yr
  • zapatos tory burch para mujer38K/yr
  • white tory burch sandals19K/yr
  • tori burch sandals15K/yr
  • sandals tory burch20K/yr
  • tory burch dupes15K/yr
  • tory burch slides for women17K/yr
  • tory burch sandal16K/yr

Reviews and returns

What reviews say buyers love and hate about Tory Burch Miller Sandals

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Sizing a bit small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tory Burch Miller Sandals questions

Answered from the same tracked data.