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tory burch flip flops

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 24Growth 81Conversion 2Competition 85Returns 24Price range 30Avg price 64Brand share 4Review moat 51Quality gap 47

Competition

Great30%

top-5 click share — an open shelf

Growth

Great+75.6%

90-day search growth — must beat 0% to launch

Avg price

Good$132.25

avg listing price — sweet spot $15–$100

Review moat

Good1,470.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$15.44–$299.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$96K

$96K/yr · 402K searches

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, tory burch flip flops is a $96K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

tory burch flip flops market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$99K–$132K
units × avg price
Conversion rate
0.2%
Avg BSR
#351
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
2.9%
Avg brand age
39 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

1%

  • Tory Burch82%
  • katliu8%
  • Stratuxx Kaze5%
  • Project Cloud3%
  • DREAM PAIRS2%
  • shevalues1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Top tory burch flip flops search terms

  • tory burch flip flops101K/yr
  • tory burch miller sandals women24K/yr
  • black tory burch sandals24K/yr
  • tory burch flip flops for women27K/yr
  • tory burch miller sandals28K/yr
  • tory butch sandals for women20K/yr
  • white tory burch sandals19K/yr
  • tory birch sandals for women21K/yr
  • tori burch sandals15K/yr
  • toru burch sandals16K/yr
All search terms

Top tory burch flip flops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$11K16%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tory burch flip flops

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall32%

“Cute and comfy”

Size-Overall19%

“Excellent fit”

Quality-Overall10%

“The quality is excellent, rich looking, and the best part, was that they were the most comfortable sandal I ever had”

Color7%

“the color is great”

Durability4%

“They hold up well, especially for the price and are comfy”

Value For Money3%

“Good flip-flop for the price”

Shape/Style3%

“Super sleek on”

Soft Feel3%

“Soft comfortable”

Cushion2%

“Nice cushion to them”

Design-Overall2%

“Great design”

What buyers complain about

Size-Overall19%

“Sizing a bit small”

Durability11%

“Ripped”

Comfort-Overall10%

“Uncomfortable”

Value For Money9%

“I hate that for as pricey as these were”

Feet Fit7%

“If the shoe wasnt made for narrow feet”

Thickness5%

“Thick in between toes”

Pain Relief-Overall4%

“definitely NOT WORTH the pain”

Material Quality4%

“Material not good for shoes”

Quality-Overall3%

“not good quality”

Color2%

“I need rvery color”

Top return reasons

Size-Overall34%
Feet Fit18%
Length14%
Width13%
Color5%
Comfort-Overall4%
Advertised Vs Actual Product2%
Shape/Style2%
Material Quality1%
Value For Money1%

Common questions

Is tory burch flip flops profitable to sell on Amazon United States?
The niche generates $96K/yr across 55 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +75.6%. Flapen's verdict: Skip it (43/100).
How competitive is the tory burch flip flops niche?
7 brands and 11 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tory burch flip flops?
Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 5.4% — above our launch gate.
When does demand for tory burch flip flops peak?
Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
What does it cost to enter the tory burch flip flops niche?
Listings span $15.44–$299.17; the average listing price is $132.25 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.