topaz
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.83avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good743.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.00–$255.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 202K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, topaz is a $59K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
topaz market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $63K–$84K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #20,781
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 69%
- Out of stock
- 2.4%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
50
Top-5 brand share
54%
Top 20: 87%
Top-5 click share
38%
Top 20: 73%
Open market
40%
- DECADENCE14%
- Vesitim13%
- Poxtex13%
- Myhealingworld8%
- FANCIME6%
- BriLove6%
Demand
Weekly Amazon search volume, last 10 weeks — +0.0% search growth over the last 90 days.Top topaz search terms
- topaz43K/yr
- blue topaz35K/yr
- topaz necklace40K/yr
- blue topaz jewelry23K/yr
- topaz jewelry17K/yr
- topaz stone10K/yr
- topaz necklace for women10K/yr
- topaz jewelry for women10K/yr
- yellow topaz6K/yr
- topaz crystal4K/yr
Top topaz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Topaz Jewelry Gift
Vesitim$66.744.6★161 rev
Gold Navy Blue Earrings for Women December Birthstone Jewerly Gifts Blue Jacket Huggie Hoop Earring Stack
Poxtex$12.874.0★12 rev
FANCIME Blue Topaz Cross Necklace For Women Sterling Silver Birthstone Necklace Blue Topaz Infinity Heart Cross Pendant December Birthstone Jewelry Gifts Valentines Day Gifts for Women
FANCIME$41.954.6★1,261 rev
Genuine 14K Solid White Gold 6mm Round Natural Swiss Blue Topaz December Birthstone Stud Earrings
DECADENCE$77.064.4★212 rev
BriLove Womens Wedding Jewelry Set for Bride Prom Accessories Blue Topaz
BriLove$17.944.4★997 rev
Newest
by launch date
Bestyle Gold Butterfly Necklaces for Women Blue Topaz December Birthstone Necklace Funny Cute Cubic Zirconia Necklace Jewelry Mom Wife Grandma Birthday Gifts
Bestyle$23.7725 rev
Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)
Myhealingworld$24.970 rev
Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)
Myhealingworld$23.400 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.966 rev
FAMIVES Baguette Wedding Band for Women Solitaire London Blue Topaz Stacking Rings Vintage Filigree Dainty Promise Rings Anniversary Jewelry Size 7
FAMIVES$31.54109 rev
Trending
90-day click momentum
JewelryPalace Cushion Cut 2.6ct Genuine Blue Topaz 3 stones Rings for Her 14K White Gold 925 Sterling Silver Promise Ring for Women Natural Gemstone Jewelry Sets Rings 9
JewelryPalace$21.864.4★
Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)
Myhealingworld$23.400.0★
Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)
Myhealingworld$24.970.0★
FAMIVES Baguette Wedding Band for Women Solitaire London Blue Topaz Stacking Rings Vintage Filigree Dainty Promise Rings Anniversary Jewelry Size 7
FAMIVES$31.544.3★
B. BRILLIANT Sterling Silver Blue Topaz Cushion-Cut Solitaire Dangle Leverback Earrings & Pendant Necklace Set
B. BRILLIANT$60.294.2★
What buyers say about topaz
What buyers praise and complain about, mined from review topics.What buyers love
“The color is so pretty”
“Good quality”
“Size was accurate”
“is worth the price”
“Would make a lovely gift”
“It's huge and it's shiny and perfect for stage or performance”
“Grips are squishy and comfortable”
“In great shape”
“Attractive chains”
“Good product for polishing”
What buyers complain about
“Not a good fit”
“Doesn't look like the picture”
“the color is not as vibrant as the pictures”
“low quality citrine at best”
“My only drawback—and the reason Im not giving it a perfect rating—is the stone itself”
“sooo much lighter than the picture makes them look”
“Stones clouded up within two months”
“Wish hail was a little thicker”
“Chain is VERY fragile”
“you have to rinse off”
Top return reasons
Common questions
- Is topaz profitable to sell on Amazon United States?
- The niche generates $59K/yr across 49 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the topaz niche?
- 36 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in topaz?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.6%.
- What does it cost to enter the topaz niche?
- Listings span $6.00–$255.07; the average listing price is $41.83 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.