Top Hat

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

2.3%

Market size, estimated

$1.0Ma year

Peak month

October7.7× the quietest month

Top search term

top hat548K searches a year

Listings sell for $33.78 on average, from $10.51 to $86.02. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $33.78 that is $25K to $34K a year per listing.

Average price

$33.78inside the $15 to $100 sweet spot

Price range

$10.51–$86.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$25K–$34K

Returns

6.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #168 within Headwear. It carries 1,454 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

4.5%

Average rank

#168in Headwear

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,454per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months