Is top gun jacket profitable to sell on Amazon United States?

The niche generates $73K/yr across 63 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (42/100).

How competitive is the top gun jacket niche?

26 brands and 53 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in top gun jacket?

Top complaints mined from reviews: Size-Overall, Smell, Zipper Quality. The return rate is 19.1% — above our launch gate.

When does demand for top gun jacket peak?

Demand peaks in Oct–Nov; the busiest month runs 17.5× the quietest.

What does it cost to enter the top gun jacket niche?

Listings span $15.74–$649.77; the average listing price is $100.32 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.

top gun jacket

Skip it

High returns (19.1%) — this niche doesn't clear our bar today.

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Great484.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$100.32

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 196K searches

Price range

Bad$15.74–$649.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.1%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, top gun jacket is a $73K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

top gun jacket market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $100K–$125K; units × avg price
Conversion rate: 0.4%
Avg BSR: #14,031
Page quality: 0%
Prime: 52%
Sponsored: 60%
Out of stock: 11.5%
Avg brand age: 51 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

31%

Top 20: 68%

Open market

40%

Leatherz Hub22%
Bold Threadz10%
CORIRESHA8%
Leg Avenue8%
MINHADO8%
Jacket Street6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 17.5×

Open Trend

Top top gun jacket search terms

top gun jacket106K/yr +3.1%0.2% conv.
top gun jacket men13K/yr -31.4%0.3% conv.
top gun bomber jacket15K/yr -30.9%0.4% conv.
top gun maverick jacket8K/yr +22.2%0.0% conv.
maverick jacket11K/yr +12.6%0.1% conv.
top gun jacket women10K/yr -13.4%0.3% conv.
topgun jacket5K/yr -38.6%0.0% conv.
top gun bomber jacket women4K/yr -11.8%0.3% conv.
top gun leather jacket5K/yr -24.0%0.6% conv.
top gun bomber jacket men5K/yr -40.8%0.7% conv.

All search terms

Top top gun jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens Top Aviator USAAF Pilot Flying Tom Multiple Patches G1 Bomber Jacket Fur Collar Brown Bomber Leather Jacket (as1 alpha 4x_l regular regular Real Leather)

Leatherz Hub$121.234.2★47 rev

CORIRESHA Mens Outdoor Embroidered Patches Slim Fit US Navy Bomber Jackets Windbreaker

CORIRESHA$44.424.3★79 rev

MINHADO TopG Flight Bomber Jacket| Men Leather Aviator Coat with Removable Faux Fur Collar & Fighter Pilot Patches | XX-Large (MTG-L-BRN-XXL)

MINHADO$143.814.4★12 rev

Bold Threadz Cockpit Pilot RAF Aviator WWII G1 Navy Brown Bomber Real Leather Jacket with Embroidered Patches for Men (as1 alpha m regular regular Brown)

Bold Threadz$133.734.2★7 rev

Mens Cockpit Aviator Pilot Cowhide Military G1 Flight Bomber Jacket with Embroidered Patches (US Alpha X-Large Regular Regular Top Brown - PU Leather)

Jacket Street$133.245.0★1 rev

Newest

by launch date

SBL SOUTH BEACH LEATHER Top Green Gun Cotton Jacket - Cruise Maverick Tom Flight Pilot Bomber Aviator Outfit - Halloween Cosplay Costume Mens (US Alpha Medium Regular Regular Green)

SBL SOUTH BEACH LEATHER$119.740 rev

5mo ago

Mens Cockpit Aviator Pilot Cowhide Military G1 Flight Bomber Jacket with Embroidered Patches (US Alpha X-Large Regular Regular Top Brown - PU Leather)

Jacket Street$133.241 rev

8mo ago

MINHADO TopG Flight Bomber Jacket| Men Leather Aviator Coat with Removable Faux Fur Collar & Fighter Pilot Patches | XX-Large (MTG-L-BRN-XXL)

MINHADO$143.8112 rev

11mo ago

CQR Mens Casual Bomber Jacket Outdoor Fall/Winter Zip-Up Windbreaker Water Resistant Padded MA-1 Flight Jacket with Pocket Navigator AF Army Green Large

CQR$79.26441 rev

1y ago

TOKYO REVENGERS Men Fighter Pilot Jumpsuit Air Force Flight Outfit Halloween Cosplay Costume With Accessories Set(2XL)

TOKYO REVENGERS$44.07120 rev

2y ago

What buyers say about top gun jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“The fit is flattering without being restrictive”

Warmth13%

“It kept me warm”

Quality-Overall8%

“Quality jacket”

Comfort-Overall8%

“Very comfortable”

Value For Money5%

“nice for the price”

Durability4%

“2 years still like new warm lite”

Color3%

“The color is great”

Leather Quality3%

“Good leather jacket”

Weight Light3%

“Perfect medium weight jacket”

Ease Of Use3%

“It's simple”

What buyers complain about

Size-Overall24%

“wrong size”

Smell9%

“Chemical Smell”

Zipper Quality8%

“Zipper broke after two weeks”

Quality-Overall6%

“Poor quality”

Wrinkles6%

“Unfortunately like most reviews stated it arrives pretty wrinkled”

Waist Fit4%

“just a little to long a waist”

Value For Money3%

“Horrible $40 spent”

Length2%

“MUCH TOO LONG”

Chest Fit2%

“it can be a little tight”

Weather Proof1%

“it did not keep me warm on a cold, windy day”

Top return reasons

Size-Overall57%

Length6%

Material Quality6%

Sleeve Fit5%

Advertised Vs Actual Product3%

Quality-Overall3%

Smell2%