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Top Gun Hat

Fail

Shoppers spend an estimated $22K a year here, so Top Gun Hat is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$22K/yr32K searches / yr
90-day growth
+122.3%search demand this quarter
Competition
63%top-5 click share · 10 brands · 16 sellers

Flapen Score

Top Gun Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Top Gun Hat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Gun Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Top Gun Hat 32K times last year and spent an estimated $22K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +122.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+122.3%
Conversion, latest week
2.8%
Market size, estimated
$22Ka year
Peak month
October7.8× the quietest month
Top search term
top gun hat27K searches a year

02 · Price

A sale here is worth $25.56.

Listings sell for $25.56 on average, from $13.69 to $50.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.56 that is $0 to $3K a year per listing.

Average price
$25.56inside the $15 to $100 sweet spot
Price range
$13.69–$50.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #9,945 within Baseball Caps. It carries 536 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
61%
Out of stock, average day
8.8%
Average rank
#9,945in Baseball Caps
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
536per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Top Gun Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • Brand 148%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Top Gun Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.8×

Reviews and returns

What reviews say buyers love and hate about Top Gun Hat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Two after using for awhile even though I dont like the fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Top Gun Hat questions

Answered from the same tracked data.