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Toothless Onesie

Fail

Buyers convert on only 0.4% of searches, so Toothless Onesie is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$56K/yr344K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
43%top-5 click share · 19 brands · 22 sellers

Flapen Score

Toothless Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toothless Onesie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothless Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Toothless Onesie 344K times last year and spent an estimated $56K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.4%
Market size, estimated
$56Ka year
Peak month
October8.4× the quietest month
Top search term
toothless onesie165K searches a year

02 · Price

A sale here is worth $40.65.

Listings sell for $40.65 on average, from $23.52 to $127.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $40.65 that is $0 to $4K a year per listing.

Average price
$40.65inside the $15 to $100 sweet spot
Price range
$23.52–$127.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #80,691 within Sleep & Lounge. It carries 120 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
31.1%
Average rank
#80,691in Sleep & Lounge
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
120per listing
Listings tracked
36

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toothless Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

25%

  • Brand 124%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Toothless Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 8.4×

Search terms

Top Toothless Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothless onesie165K/yr
  • how to train your dragon onesie39K/yr
  • toothless onesie adult53K/yr
  • httyd onesie5K/yr
  • pijama de chimuelo3K/yr
  • toothless onsie9K/yr
  • how to train your dragon onesie adult9K/yr
  • toothless dragon onesie4K/yr
  • toothless costume adult18K/yr
  • how to train your dragon onesies4K/yr

Reviews and returns

What reviews say buyers love and hate about Toothless Onesie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Stitch/Finish/Polish”
8.2%of orders come back
“Not sewed well”
A buyer, on “Stitch/Finish/Polish”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toothless Onesie questions

Answered from the same tracked data.