toothless hoodie
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.47avg listing price — sweet spot $15–$100
Price range
Great$11.62–$79.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great207.33avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 107K searches
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toothless hoodie is a $26K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
toothless hoodie market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $33K–$42K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #47,806
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 72%
- Out of stock
- 10.8%
- Avg brand age
- 34 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
17%
- How To Train Your Dragon27%
- Eusnady17%
- Bioworld16%
- ComfyCamper10%
- dressfan8%
- Queenshin4%
- Open — no brand owns it (10 brands, 17%)
Demand
Weekly Amazon search volume, last 31 weeks — -37.3% search growth over the last 90 days.Top toothless hoodie search terms
- toothless hoodie29K/yr
- how to train your dragon hoodie21K/yr
- how to train your dragon socks10K/yr
- toothless jacket5K/yr
- toothless socks5K/yr
- httyd hoodie4K/yr
- how to train your dragon sweatshirt9K/yr
- toothless sweatshirt6K/yr
- how to train your dragon jacket5K/yr
- toothless hoodie adult7K/yr
Top toothless hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
How To Train Your Dragon Boys Hoodie Kids Hoodies Dragon Boys Fashion Hoodies & Sweatshirts Black 10
How To Train Your Dragon$38.374.4★213 rev
dressfan Unisex Animal White Dragon Costume Hoodie Sweatshirt Oversized Microfiber & Sherpa Super Warm and Cozy with Giant Pocket One Size Fits All
dressfan$40.484.5★34 rev
ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM
ComfyCamper$17.414.7★82 rev
Queenshin Dinosaur Socks Ankle Animal Funny Cartoon Girls Boys Novelty 6 Pairs 9-14Y Birthday Gift
Queenshin$14.004.8★66 rev
Bioworld How To Train Your Dragon Toothless Plush Character Heads Adult Black Casual Crew Socks -OSFA
Bioworld$11.624.7★69 rev
Newest
by launch date
Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-XS
Bioworld$35.670 rev
Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-Large
Bioworld$34.420 rev
Bioworld How to Train Your Dragon Toothless Head Vector Graphic on Black Adult Hoodie-Small
Bioworld$35.970 rev
Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black
vogeen$36.96138 rev
Eusnady Dragon Hoodie for Kids Coat Fleece Costume with Ears Animal Dragon Sweater for Teen Boys Girls Gift Black
Eusnady$20.0510 rev
Trending
90-day click momentumBioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-XS
Bioworld$35.670.0★
Queenshin Dinosaur Socks Ankle Animal Funny Cartoon Girls Boys Novelty 6 Pairs 9-14Y Birthday Gift
Queenshin$14.004.8★
Bioworld How to Train Your Dragon Toothless Head Vector Graphic on Black Adult Hoodie-Small
Bioworld$35.970.0★
Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-Large
Bioworld$34.420.0★
ComfyCamper Adorable Dragon Hoodie for Boys Girls Kids and Adults as Cute Animal Dragon Costume Sweatshirt 10-12 Years Black
ComfyCamper$44.814.7★
What buyers say about toothless hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING quality”
“They are comfortable”
“it fit me great”
“so it keeps me warm”
“Its priced well and good quality”
“So soft, fluffy, and warm”
“the design/art is gorgeous”
“Thick material and SO CUTE”
“Thick material and SO CUTE”
“they look exactly as shown in photos”
What buyers complain about
“the sizing is off”
“Disgustingly cheap”
“Image of sweatshirt not accurate”
“Dosnt hold up after washed”
“For a $40 sweatshirt this is thin and cheap feeling and TINY”
“uncomfortable toes”
“not all black as displayed”
“its 100% polyester so not Great material definitely better options”
“It smells HORRENDOUS”
“Idk it makes my head kinda itchy”
Top return reasons
Common questions
- Is toothless hoodie profitable to sell on Amazon United States?
- The niche generates $26K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the toothless hoodie niche?
- 16 brands and 19 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in toothless hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.0% — above our launch gate.
- What does it cost to enter the toothless hoodie niche?
- Listings span $11.62–$79.25; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.