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Toothless Hoodie

Fail

Shoppers spend an estimated $26K a year here, so Toothless Hoodie is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$26K/yr107K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
42%top-5 click share · 16 brands · 19 sellers

Flapen Score

Toothless Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toothless Hoodie is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothless Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Toothless Hoodie 107K times last year and spent an estimated $26K. The top 5 brands take 79% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
0.7%
Market size, estimated
$26Ka year
Top search term
toothless hoodie29K searches a year

02 · Price

A sale here is worth $33.47.

Listings sell for $33.47 on average, from $11.62 to $79.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.47 that is $0 to $3K a year per listing.

Average price
$33.47inside the $15 to $100 sweet spot
Price range
$11.62–$79.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #47,806 within Hoodies. It carries 207 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
10.8%
Average rank
#47,806in Hoodies
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
207per listing
Listings tracked
36

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toothless Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

17%

  • Brand 127%
  • Brand 217%
  • Brand 316%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Toothless Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.2× · 8 of 12 months tracked

Search terms

Top Toothless Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothless hoodie29K/yr
  • how to train your dragon hoodie21K/yr
  • how to train your dragon socks10K/yr
  • toothless jacket5K/yr
  • toothless socks5K/yr
  • httyd hoodie4K/yr
  • how to train your dragon sweatshirt9K/yr
  • toothless sweatshirt6K/yr
  • how to train your dragon jacket5K/yr
  • toothless hoodie adult7K/yr

Reviews and returns

What reviews say buyers love and hate about Toothless Hoodie

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
6.0%of orders come back
“the sizing is off”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toothless Hoodie questions

Answered from the same tracked data.