Is toothless backpack profitable to sell on Amazon United States?

The niche generates $59K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +77.9%. Flapen's verdict: Skip it (41/100).

How competitive is the toothless backpack niche?

7 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in toothless backpack?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Product Condition. The return rate is 2.9%.

What does it cost to enter the toothless backpack niche?

Listings span $21.87–$86.00; the average listing price is $45.07 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.

toothless backpack

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$45.07

avg listing price — sweet spot $15–$100

Price range

Incredible$21.87–$86.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+77.9%

90-day search growth — must beat 0% to launch

Review moat

Great353.69

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$59K

$59K/yr · 172K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, toothless backpack is a $59K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

toothless backpack market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $56K–$68K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,055
Page quality: 0%
Prime: 77%
Sponsored: 54%
Out of stock: 1.7%
Avg brand age: 30 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

AI ACCESSORY INNOVATIONS46%
Loungefly16%
How To Train Your Dragon12%
MINISO10%
Bioworld9%
LOCOMO4%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 48 weeks — +77.9% search growth over the last 90 days.

Open Trend

Top toothless backpack search terms

how to train your dragon backpack91K/yr +76.4%0.6% conv.
toothless backpack60K/yr +79.3%0.8% conv.
httyd backpack7K/yr +171.1%0.1% conv.
toothless backpack for school6K/yr +106.8%0.9% conv.
toothless dragon backpack4K/yr -5.4%0.2% conv.
how to train a dragon backpack4K/yr +40.7%0.7% conv.

All search terms

Top toothless backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AI ACCESSORY INNOVATIONS How to Train Your Dragon Toothless Backpack and Lunch Box Set 16 inch School Bag Black

AI ACCESSORY INNOVATIONS$41.364.4★798 rev

AI ACCESSORY INNOVATIONS How to Train Your Dragon Toothless Backpack Black 16 Inch School Bag with 3D Face Applique Green Eyes Lightning Bolt Keychain for Boys and Girls

AI ACCESSORY INNOVATIONS$43.014.8★1,931 rev

Loungefly How to Train Your Dragon Toothless Cosplay Mini Backpack

Loungefly$83.684.8★164 rev

How To Train Your Dragon Boys Backpack Toothless Kids Bag Dragon Backpack For Boys One Size Gray

How To Train Your Dragon$29.654.7★168 rev

MINISO How to Train Your Dragon Toothless Cool Theme Backpack Ideal for Travel Perfect for Collection & Gifting (S)

MINISO$39.244.2★3 rev

Newest

by launch date

MINISO How to Train Your Dragon Toothless Cool Theme Backpack Ideal for Travel Perfect for Collection & Gifting (S)

MINISO$39.243 rev

4mo ago

AI ACCESSORY INNOVATIONS How to Train Your Dragon Toothless Backpack Black 16 Inch School Bag with 3D Face Applique Green Eyes Lightning Bolt Keychain for Boys and Girls

AI ACCESSORY INNOVATIONS$43.011,931 rev

4mo ago

MINISO How to Train Your Dragon Toothless Crossbody Bag Black Silicone Small Cartoon Character Theme Waterproof birthday gift

MINISO$29.053 rev

5mo ago

How To Train Your Dragon Boys Backpack Toothless Kids Bag Dragon Backpack For Boys One Size Gray

How To Train Your Dragon$29.65168 rev

1y ago

Loungefly DreamWorks How to Train Your Dragon Toothless & Fish Figural Mini Backpack BoxLunch Exclusive BLACK NONE

Loungefly$80.772 rev

1y ago

What buyers say about toothless backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“No issues”

Durability14%

“Durability”

Size-Overall14%

“Perfect size”

Advertised Vs Actual Product10%

“accurate to description”

Material Quality5%

“I like material and size”

Gifting Purpose5%

“Gift for my grandson across the country”

Strength5%

“It holds up”

Color4%

“The color is as pictured too”

Value For Money4%

“Good value”

Design-Overall4%

“Cute design and accessories”

What buyers complain about

Size-Overall29%

“Little small”

Zipper Quality19%

“it shredded around the zipper”

Product Condition8%

“Sent me a dirty ripped bag”

Quality-Overall6%

“More cheaply made than I expected”

Material Quality4%

“The material is thin”

Durability4%

“Its already starting to come apart”

Color4%

“toothless is grey yes its grey not black”

Value For Money2%

“not worth the price at all”

Thickness2%

“thin to actually use”

Hard Feel2%

“He's rough on stuff”

Top return reasons

Size-Overall55%

Quality-Overall10%

Advertised Vs Actual Product7%

Material Quality6%

Zipper Quality5%

Strap/String Quality2%