tooth fairy costume
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$8.02–$49.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,423.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 163K searches
Returns
Bad11.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, tooth fairy costume is a $31K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
tooth fairy costume market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $54K–$65K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #4,584
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 58%
- Out of stock
- 22.1%
- Avg brand age
- 38 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
31%
- VEBZIN38%
- Fun Costumes9%
- Fun World8%
- Vifcotlyp6%
- Funcredible5%
- Bbonlinedress4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 60.0×
Top tooth fairy costume search terms
- tooth fairy costume109K/yr
- tooth fairy costume adult25K/yr
- tooth fairy accessories11K/yr
- tooth fairy costume for women6K/yr
- toothfairy costume adult4K/yr
- tooth fairy costume accessories6K/yr
- tooth fairy costume adult women3K/yr
Top tooth fairy costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEBZIN Rhinestone Fishnet Stockings for Women Sparkly Tights Sparkle Leggings Tights Mesh Glitter
VEBZIN$8.114.4★7,209 rev
Vifcotlyp Fairy Wings Butterfly Wings Adult Women Fairy Costume Accessories with Crown Wand for Halloween Dress up Party
Vifcotlyp$10.924.5★150 rev
Womens Tooth Fairy Costume whimsical Tooth Fairy Dress With Attached Wings Tooth Headband Wand And Tooth Drawstring Bag
Fun Costumes$49.583.7★25 rev
Funcredible White Costume Wings Star Wand & Glitter Adult Halloween & Festival Cosplay Accessory Set
Funcredible$12.734.4★639 rev
Fun World Costumes mens Tooth Fairy Adlt Cstm Adult Sized Costumes White One Size US
Fun World$35.394.2★115 rev
Newest
by launch date
EraSpooky Womens Tooth Fairy Costume Halloween Adult Funny Fairytales Fancy Dress with Wings Necklace and Magic Stick
EraSpooky$26.993 rev
ODESABO 2 Pcs Fairy Wings Girls Kids Butterfly Wings and Wand Fairy Wings Costume for Adults Girls Halloween Dress Up (White)
ODESABO$9.2787 rev
Skicuff 4 Pcs Tooth Halloween Fairy Costume Set Include Butterfly Wings Sparkling Fairy Bag Fairy Magic Wand and Crowns for Halloween Cosplay Party
Skicuff$29.1919 rev
Ellames Womens Tulle Skirts High Low Layered Puffy Fairy Skirts Midi Length Irregular Tutu Skirt Black Medium
Ellames$20.911,110 rev
KalcyKizz Adult Tooth costume
KalcyKizz$25.9210 rev
Trending
90-day click momentum
Sratte 6 Pcs Halloween Girls Fairy Costume Set Fairy Wings Dress Up Wings Star Wand and Gold Crowns Halloween Costume Dress Up Accessories 13 Inches Gold Wand Party Crowns Birthday Decorations
Sratte$16.104.4★
LUCKELF Sexy High Waist Tights Sparkle Rhinestone Fishnets Party Rhinestone Mesh Stockings (Free Size Natural)
LUCKELF$8.024.1★
Bbonlinedress White Tutu for Women Adult 4th of July Outfits Puffy Tulle Skirt Angel Costume Bachelorette Bridal Party Mini Ballet Dance Skirts White L
Bbonlinedress$20.944.3★
VEBZIN Rhinestone Fishnet Stockings for Women Sparkly Tights Sparkle Leggings Tights Mesh Glitter
VEBZIN$8.114.4★
Ellames Womens Tulle Skirts High Low Layered Puffy Fairy Skirts Midi Length Irregular Tutu Skirt Black Medium
Ellames$20.914.5★
What buyers say about tooth fairy costume
What buyers praise and complain about, mined from review topics.What buyers love
“This is so beautiful and shiny”
“Parts are good”
“I think they really really elevated my look”
“Its so pretty”
“good value”
“Comfortable”
“seem to be perfect size”
“It seems very durable”
“Did the job”
“Appropriate size for an adult's head and not heavy”
What buyers complain about
“They look very cheap”
“Started ripping the second I started pulling them up”
“These run small”
“Not the best color for me”
“They came used”
“I thought they would sparkle more”
“In the photo advertisement. the only photo most people look at”
“Was a lot heavier than I anticipated”
“Does not fit all the way to crotch and stay there”
“they dont actually work”
Top return reasons
Common questions
- Is tooth fairy costume profitable to sell on Amazon United States?
- The niche generates $31K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the tooth fairy costume niche?
- 17 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in tooth fairy costume?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 11.8% — above our launch gate.
- When does demand for tooth fairy costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 60.0× the quietest.
- What does it cost to enter the tooth fairy costume niche?
- Listings span $8.02–$49.58; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 2,424 reviews — the moat a new listing must climb.