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Tongue Rings

Maybe

The top 5 brands take only 37% of clicks. But prices span $5.38–$14.54, mostly outside the sweet spot, so Tongue Rings is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$525K/yr1.9M searches / yr
90-day growth
-10.4%search demand this quarter
Competition
28%top-5 click share · 30 brands · 32 sellers

Flapen Score

Tongue Rings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tongue Rings is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tongue Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Tongue Rings 1.9M times last year and spent an estimated $525K. The top 5 brands take 37% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $525K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
2.8%
Market size, estimated
$525Ka year
Peak month
March1.2× the quietest month
Top search term
tongue rings841K searches a year

02 · Price

A sale here is worth $10.03.

Listings sell for $10.03 on average, from $5.38 to $14.54. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $10.03 that is $5K to $8K a year per listing.

Average price
$10.03under the $15 to $100 sweet spot
Price range
$5.38–$14.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #487 within Jewelry. It carries 1,228 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#487in Jewelry
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,228per listing
Listings tracked
54

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tongue Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

32

Top-5 brand share

37%

Top 20: 90%

Top-5 click share

28%

Top 20: 70%

Open market

58%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Tongue Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Tongue Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongue rings841K/yr
  • tongue piercing jewelry334K/yr
  • tongue ring139K/yr
  • tongue piercing109K/yr
  • tongue rings for women119K/yr
  • titanium tongue rings36K/yr
  • tongue jewelry44K/yr
  • flat tongue rings32K/yr
  • tongue piercings31K/yr
  • tongue rings surgical steel35K/yr

Reviews and returns

What reviews say buyers love and hate about Tongue Rings

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
18%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Really small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tongue Rings questions

Answered from the same tracked data.