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Tomtoc Sling

Fail

Buyers convert on only 1.0% of searches, so Tomtoc Sling is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$165K/yr349K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
45%top-5 click share · 16 brands · 62 sellers

Flapen Score

Tomtoc Sling against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tomtoc Sling is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomtoc Sling market on Amazon at a glance

Shoppers on Amazon United States searched for Tomtoc Sling 349K times last year and spent an estimated $165K. The top 5 brands take 90% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
1.0%
Market size, estimated
$165Ka year
Peak month
July1.9× the quietest month
Top search term
tomtoc sling116K searches a year

02 · Price

A sale here is worth $48.34.

Listings sell for $48.34 on average, from $14.91 to $118.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $48.34 that is $0 to $5K a year per listing.

Average price
$48.34inside the $15 to $100 sweet spot
Price range
$14.91–$118.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,953 within Backpacks. It carries 3,654 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#1,953in Backpacks
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,654per listing
Listings tracked
42

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tomtoc Sling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

62

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

8%

  • Brand 172%
  • Brand 211%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (10 brands, 8%)

Demand

Tomtoc Sling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Tomtoc Sling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomtoc sling116K/yr
  • edc sling bag45K/yr
  • highland tactical backpack44K/yr
  • tomtoc sling bag31K/yr
  • edc sling bag for men29K/yr
  • highland tactical21K/yr
  • edc sling15K/yr
  • edc crossbody bag for men8K/yr
  • tactical purse9K/yr
  • highland tactical sling bag11K/yr

Reviews and returns

What reviews say buyers love and hate about Tomtoc Sling

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
6.7%of orders come back
“This bag is small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tomtoc Sling questions

Answered from the same tracked data.