toms boots
Skip itSoft demand (-88.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$49.85avg listing price — sweet spot $15–$100
Price range
Good$9.49–$124.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,396.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$23K$23K/yr · 571K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-88.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toms boots is a $23K/yr Amazon United States market (571K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toms boots market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,162
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 13.4%
- Avg brand age
- 36 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
100
Top-5 brand share
79%
Top 20: 91%
Top-5 click share
12%
Top 20: 32%
Open market
25%
- TOMS60%
- Amazon Essentials8%
- PRETTYGARDEN2%
- Trendy Queen2%
- Apriddeo2%
- CHICME1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -88.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 27.8×
Top toms boots search terms
- toms boots110K/yr
- toms boots women110K/yr
- toms booties32K/yr
- cute warm outfits for women7K/yr
- toms womens boots39K/yr
- ropa de invierno para mujer elegante24K/yr
- new york outfits women winter47K/yr
- toms booties women16K/yr
- new york winter outfits for women14K/yr
- winter birthday outfits for women58K/yr
Top toms boots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOMS Womens Hailey Buckle Military Olive 12 Medium
TOMS$72.044.6★19 rev
TOMS Womens Maude Wedge Boot Leather Upper OrthoLite Insole Side Zip Lightweight Oatmeal Wide Width Suede 7
TOMS$57.503.0★1 rev
TOMS Womens Maude Wedge Boot Leather Upper OrthoLite Insole Side Zip Lightweight Oatmeal Wide Width Suede 6
TOMS$60.844.2★291 rev
Amazon Essentials Womens Lace-Up Combat Boot Black 5
Amazon Essentials$27.534.5★15,659 rev
TOMS Womens Maude Wedge Boot Leather Upper OrthoLite Insole Side Zip Lightweight Forged Iron Suede 9
TOMS$67.023.6★5 rev
Newest
by launch date
Apriddeo One-Seam Warm Fleece Lined Tights Women Fake Translucent Pantyhose High Waist Thermal Leggings Sheer Winter Tights
Apriddeo$19.50847 rev
TOMS Womens Hailey Buckle Military Olive 12 Medium
TOMS$72.0419 rev
TOMS Womens Milan Black 12 B - Medium
TOMS$86.4590 rev
TOMS Womens Milan Natural 12 B - Medium
TOMS$80.7690 rev
TOMS Womens Dahlia Ankle Boots Dune Suede/Canvas 7.5 Low Heel Dual Side Zipper Booties for Women
TOMS$54.73449 rev
Trending
90-day click momentumTOMS Womens Milan Black 12 B - Medium
TOMS$86.454.6★
Amazon Essentials Womens Lace-Up Combat Boot Black 5
Amazon Essentials$27.534.5★
Amazon Essentials Womens Ankle Boot Taupe 8.5
Amazon Essentials$34.094.1★
TOMS Womens Hailey Buckle Military Olive 12 Medium
TOMS$72.044.6★
TOMS Womens Milan Natural 12 B - Medium
TOMS$80.764.6★
What buyers say about toms boots
What buyers praise and complain about, mined from review topics.What buyers love
“Keep me warm”
“Awesome comfortable”
“fit as expected”
“SO SOFT”
“the quality seems very solid so far”
“Colors are beautiful”
“Comfortable material”
“Nice thick socks”
“Very flattering”
“Good value for money”
What buyers complain about
“Awkward fit”
“Cheaply made”
“not thick at all”
“Material wasnt what I thought”
“they pill really quickly”
“Fading Color”
“broke easily”
“Not flattering at all”
“was clearly used”
“Very uncomfortable shoe”
Top return reasons
Common questions
- Is toms boots profitable to sell on Amazon United States?
- The niche generates $23K/yr across 248 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -88.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the toms boots niche?
- 56 brands and 100 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in toms boots?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 11.8% — above our launch gate.
- When does demand for toms boots peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 27.8× the quietest.
- What does it cost to enter the toms boots niche?
- Listings span $9.49–$124.64; the average listing price is $49.85 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.