Toms Boots

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

-88.9%

Conversion, latest week

0.1%

Market size, estimated

$23Ka year

Peak month

November27.8× the quietest month

Top search term

toms boots110K searches a year

Listings sell for $49.85 on average, from $9.49 to $124.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $49.85 that is $0 to $5K a year per listing.

Average price

$49.85inside the $15 to $100 sweet spot

Price range

$9.49–$124.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

11.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,162 within Boots. It carries 1,396 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

95%

Out of stock, average day

13.4%

Average rank

#2,162in Boots

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,396per listing

Listings tracked

248

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months