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tommy hilfiger women

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 49Growth 25Conversion 1Competition 98Returns 19Price range 87Avg price 95Brand share 13Review moat 47Quality gap 40

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible$35.78

avg listing price — sweet spot $15–$100

Price range

Great$8.38–$102.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$269K

$269K/yr · 7.5M searches

Review moat

Okay1,817.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, tommy hilfiger women is a $269K/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

tommy hilfiger women market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$286K–$358K
units × avg price
Conversion rate
0.1%
Avg BSR
#2,888
Page quality
0%
Prime
100%
Sponsored
63%
Out of stock
12.9%
Avg brand age
39 months
Avg seller age
141 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

138

Top-5 brand share

95%

Top 20: 99%

Top-5 click share

9%

Top 20: 23%

Open market

28%

  • Tommy Hilfiger62%
  • Amazon Essentials5%
  • Tommy Jeans4%
  • AEROPOSTALE1%
  • Nautica0%
  • Calvin Klein0%

Demand

Weekly Amazon search volume, last 16 weeks — -0.7% search growth over the last 90 days.
175K125KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Top tommy hilfiger women search terms

  • tommy hilfiger women3.5M/yr
  • tommy hilfiger women shoes701K/yr
  • tommy hilfiger women dress455K/yr
  • sandalias tommy hilfiger mujer330K/yr
  • zapatos tommy hilfiger para mujer316K/yr
  • tommy hilfiger women sandals210K/yr
  • tommy hilfiger dress157K/yr
  • tommy hilfiger women tops146K/yr
  • tenis tommy mujer207K/yr
  • chaqueta tommy hilfiger mujer178K/yr
All search terms

Top tommy hilfiger women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$5K3%$8K4%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tommy hilfiger women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall20%

“Comfortable and cute”

Size-Overall20%

“Flattering Fit”

Quality-Overall15%

“Excellent Quality”

Value For Money4%

“Great deal”

Material Quality4%

“Great Material”

Soft Feel4%

“soft to the skin”

Color4%

“Vibrant colors”

Shape/Style3%

“It has good shape”

Weight Light2%

“The fabric feels lightweight”

Advertised Vs Actual Product2%

“As per description”

What buyers complain about

Size-Overall27%

“Little wide”

Quality-Overall5%

“cheaply made”

Comfort-Overall4%

“Not comfortable”

Material Quality3%

“Very thin material”

Thickness2%

“not super thick”

Sleeve Fit2%

“It's just that the sleeves are way too short for me”

Advertised Vs Actual Product2%

“Not as advertised”

Color2%

“I am SO disappointed in the color”

Shape/Style2%

“not quite my style”

Stretchability/Expandability/Elasticity1%

“no stretchy”

Top return reasons

Size-Overall46%
Length7%
Feet Fit6%
Width4%
Material Quality4%
Chest Fit4%
Waist Fit3%
Sleeve Fit3%
Color3%
Advertised Vs Actual Product2%

Common questions

Is tommy hilfiger women profitable to sell on Amazon United States?
The niche generates $269K/yr across 401 tracked products. 9 of 143 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (44/100).
How competitive is the tommy hilfiger women niche?
32 brands and 138 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in tommy hilfiger women?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 6.8% — above our launch gate.
What does it cost to enter the tommy hilfiger women niche?
Listings span $8.38–$102.98; the average listing price is $35.78 (sweet spot $15–$100). The average incumbent carries 1,818 reviews — the moat a new listing must climb.