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Tommy Hilfiger Women

Fail

Buyers convert on only 0.1% of searches, so Tommy Hilfiger Women is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$269K/yr7.5M searches / yr
90-day growth
-0.7%search demand this quarter
Competition
9%top-5 click share · 32 brands · 138 sellers

Flapen Score

Tommy Hilfiger Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tommy Hilfiger Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Hilfiger Women market on Amazon at a glance

Shoppers on Amazon United States searched for Tommy Hilfiger Women 7.5M times last year and spent an estimated $269K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
7.5M
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
0.1%
Market size, estimated
$269Ka year
Top search term
tommy hilfiger women3.5M searches a year

02 · Price

A sale here is worth $35.78.

Listings sell for $35.78 on average, from $8.38 to $102.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $35.78 that is $0 to $4K a year per listing.

Average price
$35.78inside the $15 to $100 sweet spot
Price range
$8.38–$102.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #2,888 within Fashion Sneakers. It carries 1,818 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#2,888in Fashion Sneakers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,818per listing
Listings tracked
401

04 · Newcomers

9 of last year's 143 launches cleared the first-year sales bar.

143 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
143
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tommy Hilfiger Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

138

Top-5 brand share

95%

Top 20: 99%

Top-5 click share

9%

Top 20: 23%

Open market

28%

  • Brand 162%
  • Brand 25%
  • Brand 34%
  • Brand 41%
  • Brand 50%
  • Brand 60%

Demand

Tommy Hilfiger Women search demand

Weekly searches over the year. Pick a range.

175K125KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tommy Hilfiger Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger women3.5M/yr
  • tommy hilfiger women shoes701K/yr
  • tommy hilfiger women dress455K/yr
  • sandalias tommy hilfiger mujer330K/yr
  • zapatos tommy hilfiger para mujer316K/yr
  • tommy hilfiger women sandals210K/yr
  • tommy hilfiger dress157K/yr
  • tommy hilfiger women tops146K/yr
  • tenis tommy mujer207K/yr
  • chaqueta tommy hilfiger mujer178K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Hilfiger Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Little wide”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tommy Hilfiger Women questions

Answered from the same tracked data.