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Tommy Copper Headache

Fail

The top 5 brands take 100% of clicks, so Tommy Copper Headache is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$184K/yr201K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
33%top-5 click share · 4 brands · 90 sellers

Flapen Score

Tommy Copper Headache against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tommy Copper Headache is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Copper Headache market on Amazon at a glance

Shoppers on Amazon United States searched for Tommy Copper Headache 201K times last year and spent an estimated $184K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.7%
Market size, estimated
$184Ka year
Peak month
November6.9× the quietest month
Top search term
tommie copper71K searches a year

02 · Price

A sale here is worth $54.70.

Listings sell for $54.70 on average, from $7.72 to $106.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $54.70 that is $5K to $14K a year per listing.

Average price
$54.70inside the $15 to $100 sweet spot
Price range
$7.72–$106.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$5K–$14K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #919 within Lingerie. It carries 3,953 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#919in Lingerie
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
3,953per listing
Listings tracked
62

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tommy Copper Headache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 33%
  • Brand 41%

Demand

Tommy Copper Headache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Tommy Copper Headache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommie copper71K/yr
  • tommy copper67K/yr
  • tommie copper back support22K/yr
  • tommy cooper9K/yr
  • tommie copper products8K/yr
  • tommie4K/yr
  • tommy copper headache cap8K/yr
  • tommie copper headache cap6K/yr
  • tommie copper back support for women3K/yr
  • tommie copper head wrap1K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Copper Headache

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Its too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tommy Copper Headache questions

Answered from the same tracked data.