Is tommy bahama women profitable to sell on Amazon United States?

The niche generates $101K/yr across 75 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Skip it (48/100).

How competitive is the tommy bahama women niche?

23 brands and 49 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in tommy bahama women?

Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 9.9% — above our launch gate.

When does demand for tommy bahama women peak?

Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the tommy bahama women niche?

Listings span $13.91–$110.64; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.

tommy bahama women

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Avg price

Incredible$38.31

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$13.91–$110.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,912.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$101K

$101K/yr · 1.1M searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, tommy bahama women is a $101K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tommy bahama women market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $115K–$153K; units × avg price
Conversion rate: 0.2%
Avg BSR: #541
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 4.8%
Avg brand age: -31 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

25%

Top 20: 58%

Open market

16%

Tommy Bahama35%
COOFANDY21%
LUXSTITCH17%
KYKU4%
Nautica3%
Hardaddy3%
Open — no brand owns it (17 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top tommy bahama women search terms

tommy bahama shirts for men407K/yr +50.2%0.3% conv.
tommy bahama365K/yr +40.4%0.1% conv.
tommy bahama outlet75K/yr +40.1%0.0% conv.
tommy bahama mens shirts35K/yr +71.4%0.3% conv.
tommy bahama shirts24K/yr +68.1%0.1% conv.
tommy bahama t shirts for men21K/yr +75.6%0.4% conv.
tommy bahama clearance20K/yr +35.3%0.0% conv.
mens tommy bahama shirt19K/yr +43.8%0.3% conv.
tommy bahama men28K/yr -14.8%0.1% conv.
tommy bahama shirt18K/yr +83.9%0.2% conv.

All search terms

Top tommy bahama women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Blue & Aqua Large)

Tommy Bahama$42.484.6★258 rev

LUXSTITCH Mens Silk Button Down Shirts Short Sleeve Casual Tropical Holiday Hawaiian Shirts

LUXSTITCH$70.044.2★64 rev

Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (White & Navy X-Large)

Tommy Bahama$42.414.6★258 rev

COOFANDY Mens Summer Beach Cotton Linen Short Sleeve Shirt Business Work Shirts Light Green

COOFANDY$26.804.3★14,747 rev

COOFANDY Mens Hawaiian Shirt Short Sleeve Tropical Shirts for Men Beach Shirt Resort Wear Blue

COOFANDY$18.174.5★1,580 rev

Newest

by launch date

Tommy Bahama Mens 2 Pack Shirts - Short Sleeve Henley T-Shirt Top - Soft & Stretchy Tshirt Breathable Shirt for Men Oatmeal Heather/Navy Peacoat X-Large

Tommy Bahama$47.692 rev

1mo ago

LUXSTITCH Mens Silk Shirts Short Sleeve Button Down Casual Tropical Holiday Hawaiian Shirts

LUXSTITCH$74.3338 rev

9mo ago

Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Denim Blue & Slate Red X-Large)

Tommy Bahama$42.33258 rev

10mo ago

Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Black & Green XX-Large)

Tommy Bahama$42.38258 rev

10mo ago

Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Black & Green X-Large)

Tommy Bahama$42.07258 rev

10mo ago

What buyers say about tommy bahama women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“The fit is accurate”

Quality-Overall14%

“Beautiful quality shirt”

Comfort-Overall9%

“Nice and comfortable”

Color8%

“and color accurate”

Material Quality7%

“Lightweight good material”

Soft Feel7%

“It has a buttery soft feel”

Value For Money5%

“Good deal”

Shape/Style3%

“Its a sharp looking shirt”

Wrinkle2%

“Very nice and doesn't wrinkle”

Weight Light2%

“Lightweight white mens shirt”

What buyers complain about

Size-Overall21%

“Did not fit”

Material Quality11%

“Poor quality material”

Wrinkles10%

“It also was so wrinkled”

Quality-Overall8%

“Seems real cheaply made”

Advertised Vs Actual Product7%

“DECEPTIVE ADVERTISING”

Value For Money3%

“Waste of money”

Stretchability/Expandability/Elasticity3%

“No cotton feel just cheap stretch”

Color2%

“Not the correct color”

Stitch/Finish/Polish2%

“Also, the black stitching along the buttoning is significantly more pronounced than the item pictures show”

Thickness2%

“It is thick and scratchy”

Top return reasons

Size-Overall47%

Chest Fit8%

Material Quality7%

Length7%

Color5%

Waist Fit4%

Shoulder Fit4%

Sleeve Fit3%

Advertised Vs Actual Product2%

Shape/Style2%

Common questions

Is tommy bahama women profitable to sell on Amazon United States?: The niche generates $101K/yr across 75 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Skip it (48/100).
How competitive is the tommy bahama women niche?: 23 brands and 49 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in tommy bahama women?: Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 9.9% — above our launch gate.
When does demand for tommy bahama women peak?: Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the tommy bahama women niche?: Listings span $13.91–$110.64; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.

tommy bahama women

tommy bahama women market data

Competition & brand share

Demand & seasonality

Top tommy bahama women search terms

Top tommy bahama women products on Amazon

Top sellers

Newest

Trending

What buyers say about tommy bahama women

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry