Is tom lizard profitable to sell on Amazon United States?

The niche generates $15K/yr across 10 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (29/100).

How competitive is the tom lizard niche?

5 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tom lizard?

Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.4%.

What does it cost to enter the tom lizard niche?

Listings span $9.87–$21.96; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.

tom lizard

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible13.4

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.75

avg listing price — sweet spot $15–$100

Price range

Good$9.87–$21.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad$15K

$15K/yr · 84K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, tom lizard is a $15K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tom lizard market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $14K–$19K; units × avg price
Conversion rate: 1.0%
Avg BSR: #11,265
Page quality: 0%
Prime: 80%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

PIXAR69%
Disney17%
COYOCO6%
Generic5%
ZCLDXW3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 11 weeks — -28.6% search growth over the last 90 days.

Open Trend

Top tom lizard search terms

tom lizard23K/yr -17.2%0.4% conv.
tom the lizard23K/yr -28.3%0.4% conv.
hoppers lizard18K/yr -44.8%0.4% conv.
tom the lizard plush6K/yr -9.9%0.4% conv.
tom lizard plush4K/yr +25.1%0.4% conv.
tom lizard hoppers7K/yr -63.2%0.5% conv.
hoppers lizard plush3K/yr +2.4%0.8% conv.

All search terms

Top tom lizard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney and Pixars Hoppers Tom the Lizard Lizard Lizard Tote Bag

PIXAR$21.940.0★0 rev

Disney and Pixars Hoppers Tom Lizard Moods & Funny Faces Tote Bag

PIXAR$21.960.0★0 rev

Disney Pixar Hoppers Tom Lizard Yelling Funny Pose T-Shirt

Disney$21.435.0★8 rev

COYOCO Lizard Tom Seagreen Reptile Sculpture - 9.8 Figurative Desktop Accent for Office & Home - Aesthetic Minimalist Collector Model - Soft Interior Decor Piece

COYOCO$19.630.0★0 rev

Disney Pixar Hoppers Tom Lizard Emotions Grid T-Shirt

Disney$20.885.0★4 rev

Newest

by launch date

Magnetic Lizard Keychain Plush 7.87 In Funny Reptile Plush Toy with Long Magnetic Tongue for Fridge Locker Metal Door Bag Charm Novelty Gift

Generic$9.871 rev

2mo ago

Disney and Pixars Hoppers Tom Lizard Moods & Funny Faces Tote Bag

PIXAR$21.960 rev

4mo ago

COYOCO Lizard Tom Seagreen Reptile Sculpture - 9.8 Figurative Desktop Accent for Office & Home - Aesthetic Minimalist Collector Model - Soft Interior Decor Piece

COYOCO$19.630 rev

4mo ago

Disney Pixar Hoppers Tom Lizard Emotions Grid T-Shirt

Disney$20.884 rev

5mo ago

Disney Pixar Hoppers Tom Lizard Yelling Funny Pose T-Shirt

Disney$21.438 rev

5mo ago

What buyers say about tom lizard

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience30%

“Fun fidget”

Charging11%

“Being rechargeable is awesome—we just plugged them into the car USB port for a bit”

Quality-Overall7%

“The quality is outstanding”

Gifting Purpose6%

“Fun and Cute Keychain – Great Little Gift”

Advertised Vs Actual Product6%

“Works as advertised”

Noise Level6%

“No noise”

Touch/Button Controls5%

“The buttons are easy to press”

Design-Overall3%

“the keychain design makes them easy to clip onto a bag or keys for on-the-go fidgeting”

Brightness/Shine/Glow3%

“Bright colorful lights”

Weight Light2%

“They are lightweight”

What buyers complain about

Durability21%

“both just fell apart as soon as I opened the package”

Quality-Overall20%

“Very pricey for such low quality product”

Charging18%

“holds no charge”

Functionality-Overall6%

“Didnt work”

Touch/Button Controls6%

“2 of the buttons I bought showed up broken”

Audio Quality3%

“❌ Sound may be repetitive for some people”

Socket/Port/Plug3%

“the port with wires fell out”

Value For Money3%

“Waste of money”

Strength2%

“Broken”

Noise Level1%

“The click is loud”

Top return reasons

Charging26%

Size-Overall17%

Defective Material/Parts14%

Audio Quality10%

Functionality-Overall10%

Durability6%

Value For Money5%

Quality-Overall3%

Touch/Button Controls3%

Battery Inclusion2%

Common questions

Is tom lizard profitable to sell on Amazon United States?: The niche generates $15K/yr across 10 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (29/100).
How competitive is the tom lizard niche?: 5 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tom lizard?: Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.4%.
What does it cost to enter the tom lizard niche?: Listings span $9.87–$21.96; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.