Tom Lizard

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-28.6%

Conversion, latest week

1.0%

Market size, estimated

$15Ka year

Top search term

tom lizard23K searches a year

Listings sell for $18.75 on average, from $9.87 to $21.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.75 that is $0 to $2K a year per listing.

Average price

$18.75inside the $15 to $100 sweet spot

Price range

$9.87–$21.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,265 within Handbags & Shoulder Bags. It carries 13 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

80%

Out of stock, average day

0.0%

Average rank

#11,265in Handbags & Shoulder Bags

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

13per listing

Listings tracked

10

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months