Toggle Necklace

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

2.3%

Market size, estimated

$215Ka year

Peak month

May2.1× the quietest month

Top search term

chunky silver necklace253K searches a year

Listings sell for $14.56 on average, from $7.51 to $26.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.56 that is $4K to $7K a year per listing.

Average price

$14.56under the $15 to $100 sweet spot

Price range

$7.51–$26.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

4.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #233 within Chains. It carries 958 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#233in Chains

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

958per listing

Listings tracked

26

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months