Toe Socks

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

2.9%

Market size, estimated

$1.4Ma year

Peak month

December1.7× the quietest month

Top search term

toe socks1.0M searches a year

Listings sell for $18.51 on average, from $7.36 to $29.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $18.51 that is $28K to $37K a year per listing.

Average price

$18.51inside the $15 to $100 sweet spot

Price range

$7.36–$29.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$28K–$37K

Returns

2.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,936 within Athletic Socks. It carries 1,983 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

0.0%

Average rank

#2,936in Athletic Socks

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,983per listing

Listings tracked

75

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months