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Toddler Sweatshirt

Fail

Buyers convert on only 0.5% of searches, so Toddler Sweatshirt is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$82K/yr1.1M searches / yr
90-day growth
-30.4%search demand this quarter
Competition
17%top-5 click share · 37 brands · 37 sellers

Flapen Score

Toddler Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Sweatshirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Sweatshirt 1.1M times last year and spent an estimated $82K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
0.5%
Market size, estimated
$82Ka year
Peak month
November5.1× the quietest month
Top search term
toddler sweatshirt235K searches a year

02 · Price

A sale here is worth $16.47.

Listings sell for $16.47 on average, from $6.31 to $38.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.47 that is $0 to $2K a year per listing.

Average price
$16.47inside the $15 to $100 sweet spot
Price range
$6.31–$38.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #809 within Baby Boys. It carries 4,345 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
13.3%
Average rank
#809in Baby Boys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,345per listing
Listings tracked
147

04 · Newcomers

9 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Toddler Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

37

Top-5 brand share

73%

Top 20: 93%

Top-5 click share

17%

Top 20: 41%

Open market

24%

  • Brand 155%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Toddler Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Toddler Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler sweatshirt235K/yr
  • baby sweatshirt126K/yr
  • toddler hoodie119K/yr
  • toddler girl sweatshirt75K/yr
  • baby girl sweatshirt41K/yr
  • baby boy sweatshirt39K/yr
  • toddler boy sweatshirt61K/yr
  • toddler girl hoodie31K/yr
  • toddler crewneck sweatshirt45K/yr
  • infant sweatshirt34K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Sweatshirt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Size-Overall”
3.9%of orders come back
“The fit does run a little oversized”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Toddler Sweatshirt questions

Answered from the same tracked data.