Toddler Superman Costume

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-19.2%

Conversion, latest week

1.8%

Market size, estimated

$153Ka year

Peak month

October53.1× the quietest month

Top search term

superman costume kids168K searches a year

Listings sell for $24.31 on average, from $10.66 to $42.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.31 that is $2K to $6K a year per listing.

Average price

$24.31inside the $15 to $100 sweet spot

Price range

$10.66–$42.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

7.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #2,787 within Boys. It carries 683 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

93%

Out of stock, average day

8.9%

Average rank

#2,787in Boys

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

683per listing

Listings tracked

58

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months