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Toddler Sun Shirt

Maybe

Search demand grew +142.4% this quarter. But shoppers spend an estimated $25K a year here, so Toddler Sun Shirt is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$25K/yr134K searches / yr
90-day growth
+142.4%search demand this quarter
Competition
17%top-5 click share · 34 brands · 39 sellers

Flapen Score

Toddler Sun Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Sun Shirt is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Sun Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Sun Shirt 134K times last year and spent an estimated $25K. The top 5 brands take 44% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +142.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+142.4%
Conversion, latest week
1.3%
Market size, estimated
$25Ka year
Peak month
June13.1× the quietest month
Top search term
toddler sun shirt29K searches a year

02 · Price

A sale here is worth $14.66.

Listings sell for $14.66 on average, from $7.91 to $43.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.66 that is $0 to $1K a year per listing.

Average price
$14.66under the $15 to $100 sweet spot
Price range
$7.91–$43.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #98 within Baby Boys. It carries 1,104 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
2.3%
Average rank
#98in Baby Boys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,104per listing
Listings tracked
160

04 · Newcomers

11 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toddler Sun Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

39

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

17%

Top 20: 38%

Open market

50%

  • Brand 112%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Toddler Sun Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.1×

Search terms

Top Toddler Sun Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler sun shirt29K/yr
  • toddler uv shirt7K/yr
  • toddler spf shirt8K/yr
  • toddler upf shirt7K/yr
  • swim shirt toddler8K/yr
  • 4t swim shirt7K/yr
  • toddler rashguard8K/yr
  • toddler short sleeve rash guard6K/yr
  • toddler swim shirts7K/yr
  • white rash guard toddler boy7K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Sun Shirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Poor fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Toddler Sun Shirt questions

Answered from the same tracked data.