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Toddler Sperrys for Boys

Fail

An estimated 10.5% of orders come back, so Toddler Sperrys for Boys is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$39K/yr167K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
19%top-5 click share · 26 brands · 47 sellers

Flapen Score

Toddler Sperrys for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Sperrys for Boys is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Sperrys for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Sperrys for Boys 167K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
0.7%
Market size, estimated
$39Ka year
Peak month
August4.5× the quietest month
Top search term
toddler boy boat shoes19K searches a year

02 · Price

A sale here is worth $33.60.

Listings sell for $33.60 on average, from $11.78 to $69.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $33.60 that is $0 to $3K a year per listing.

Average price
$33.60inside the $15 to $100 sweet spot
Price range
$11.78–$69.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #4,546 within Shoes. It carries 769 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
7.6%
Average rank
#4,546in Shoes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
769per listing
Listings tracked
124

04 · Newcomers

1 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toddler Sperrys for Boys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

$0$785$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

47

Est. top-5 brand share

79%

Top 20: 98%

Est. top-5 click share

19%

Top 20: 45%

Open market

18%

  • Sperry65%
  • Amazon Essentials5%
  • Carter's5%
  • tombik3%
  • Apakowa3%
  • Blikcon3%

Demand

Toddler Sperrys for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Toddler Sperrys for Boys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toddler boy boat shoes19K/yr
  • sperry toddler shoes11K/yr
  • sperry kids16K/yr
  • sperrys for boys12K/yr
  • toddler sperrys for boys12K/yr
  • toddler sperrys7K/yr
  • boys sperrys9K/yr
  • sperry shoes for girls22K/yr
  • sperry kids shoes8K/yr
  • toddler boat shoes boys5K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Sperrys for Boys

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
40%of negative reviews mention “Size-Overall”
10.5%of orders come back
“Runs large”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddler Sperrys for Boys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data