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Toddler Soccer Cleats

Fail

An estimated 15.2% of orders come back, so Toddler Soccer Cleats is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$65K/yr368K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
21%top-5 click share · 12 brands · 115 sellers

Flapen Score

Toddler Soccer Cleats against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Soccer Cleats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Soccer Cleats market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Soccer Cleats 368K times last year and spent an estimated $65K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
0.5%
Market size, estimated
$65Ka year
Peak month
September5.6× the quietest month
Top search term
toddler cleats103K searches a year

02 · Price

A sale here is worth $36.31.

Listings sell for $36.31 on average, from $15.91 to $92.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.31 that is $0 to $4K a year per listing.

Average price
$36.31inside the $15 to $100 sweet spot
Price range
$15.91–$92.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
15.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #5,326 within Shoes. It carries 1,605 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
92%
Out of stock, average day
10.4%
Average rank
#5,326in Shoes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,605per listing
Listings tracked
114

04 · Newcomers

22 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
54
Successful launches
22Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toddler Soccer Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

115

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

21%

Top 20: 47%

Open market

9%

  • Brand 128%
  • Brand 223%
  • Brand 317%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 9%)

Demand

Toddler Soccer Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.6×

Search terms

Top Toddler Soccer Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler cleats103K/yr
  • nike soccer cleats kids36K/yr
  • nike soccer cleats boys20K/yr
  • tacos de futbol para nios nike18K/yr
  • adidas predator soccer cleats kids17K/yr
  • nike kids soccer cleats21K/yr
  • kids nike soccer cleats15K/yr
  • cleats for toddler boys10K/yr
  • nike cleats kids15K/yr
  • zapatos de futbol para nios nike12K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Soccer Cleats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
55%of negative reviews mention “Size-Overall”
15.2%of orders come back
“Too small and too tight”
A buyer, on “Size-Overall”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toddler Soccer Cleats questions

Answered from the same tracked data.